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Home shoppers are tired of racing to sales offices before they close and bracing for the hard sell that often follows. These days, the traditional process feels rigid and time consuming, especially for buyers who want space to explore without pressure.

For an industry that has spent the last few years bracing for impact, the conversation is starting to change. Zonda Urban’s Pauline Lierman is talking less about survival and more about what comes next, as the preconstruction market begins to find its footing and chart a “way forward” into 2026. The signals are subtle, the shifts uneven, but for those watching closely, the fog around economics, demand and delivery is finally starting to lift.

Pre-sales in Metro Vancouver have been up and down in 2025. We have seen growing levels of standing inventory as well as a growing number of projects at risk of returning deposits and coming off the market due to slow sales activity.

Jon Bennest is watching Western Canada’s housing market turn a corner, but not in the way many expected. As 2026 approaches, the familiar players are changing, the pressure points are shifting, and a new kind of buyer is quietly taking the lead. The result is a market on the brink of something different and potentially defining for anyone hoping to get the keys to a new home next year.

British Columbia’s housing market is splitting in two, and Zonda Urban’s Stefan Greiner says the divide is only widening. A surge of rental supply that’s…

Buying a home during the final weeks of the year seems like a daunting task. You’re caught up in the whirlwind of the holiday season, your kids are home from school, the weather is nasty, and it just feels like it’s “too late” in the year to purchase a new home. However, buying in December can offer some unexpected advantages, including incentives, less competition, flexible financing, quick move-ins, and even tax benefits.

anada’s housing market is inching toward a recovery, but the path forward remains tangled in low inventory, shaky consumer confidence, and shifting demographics. Top industry voices from Zonda Urban say the slowdown has run its course and buyers will return once confidence lifts and rates are accepted as the new normal. Yet even as signs of life emerge, uncertainty lingers for the 2026 outlook and the future depends on how fast the country can work through its backlog.

At Zonda’s Calgary November FRAME event, one message from Stefan Greiner, vice-president of advisory at Zonda Urban, cut through the noise: the road ahead may…

First-time homebuyers in Ontario could soon see a major break on the cost of new homes. Premier Doug Ford’s government plans to spend $470 million…

Welcome back to Livabl Launch. I’m your host, Matthew Slutsky. Today we’re diving into the rapidly evolving world of real estate marketing, where data, creativity…

The current Canadian housing crisis is unprecedented in the nation’s history. It’s a big lift, but the federal government has a plan to tackle the issue.  

Canada is taking bold action to solve its housing crisis. The new Build Canada Homes agency aims to deliver millions of affordable, sustainable homes nationwide by leveraging public land, private investment, and factory-built innovation.

The Greater Toronto and Hamilton Area housing market has fallen to a 30-year low, marked by record cancellations, steep price cuts, and a shift toward rentals and boutique luxury projects. Here’s what today’s slowdown means for tomorrow’s homebuyers.

In today’s competitive housing market, standing out requires more than just a flashy development or a convenient location. Homebuilders need a strategy that connects with buyers on both an emotional and analytical level. On episode 26 of Livabl Launch, marketing veterans Jordan Mair and Salina Yara Halabi from ZGM Modern Marketing Partners shared their insights with Livabl’s vice-president of building development, Matthew Slutsky, on what it really takes to succeed in homebuilder marketing today.

Canada’s housing market cooled slightly in September, but don’t be fooled by this slowdown, because the national housing market is still on the upswing, according to the Canadian Real Estate Association (CREA).

Zonda launched its first Canadian Dealmakers in Vancouver, where housing leaders shared insights on market headwinds, policy reform, and future growth.