THE RESIDENCES
Elevated, indulging and undeniably evolved, the residences of THE 74 offer new allure for those who value the timeless legacy of Upper East Side living. Offering 42 individual residences—ranging from two-bedrooms to five-bedrooms, and offering duplex, full-floor and penthouse opportunities—living quarters at THE 74 have been edited to perfection. As imagined by interior designer Rafael de Cárdenas, classic White Oak parquet floors and custom millwork respond to contemporary cues, answering the dynamic exterior with equally enlightened interiors: gracious entry galleries, airy living rooms and dramatic sight lines. From signature full-height windows, take in views of Central Park or the necklace of lights spanning the East River—Manhattan is yours.

THE KITCHENS
At THE 74, kitchens have been created to complement the building’s lightness: in mood, in materials, and in function. Sunlit cooking spaces are conveniently located near dining areas. High-performance Miele appliances are integrated within custom Ash wood cabinetry for a polished look. Beneath custom fluted glass doors, Bianco Ice marble islands and countertops bring the Art Deco spirit of the building indoors—and right into the hands of its residents.

THE BATHROOMS
A sense of luxury and material richness defines the bathing experience at THE 74. In the sunlit primary bathroom, Calacatta Vagli marble in a honed finish blankets floors warmed with radiant heating; soaking tubs and fully enclosed marble showers feature Dornbracht fittings. In the secondary bathroom and powder room, similarly elegant choices include fine European porcelain and Pink Namibia marble.

THE BEDROOMS
In an extension of the high-touch, high-function spirit of THE 74, bedrooms display enhanced texture and performance. Wide-plank hardwood flooring in European White Oak is soft underfoot, awaiting a silk carpet or mohair runner. Drapery and shade pockets surmount signature floor-to-ceiling windows fabricated in Italy. At bedside, a subtle sleeping cove welcomes varied approaches to lighting and furnishing—optimizing conditions for your perfect night’s rest.

FULL-FLOOR RESIDENCES
For a certain audience, the choice of a Full-Floor residence at THE 74 is clear: only maximum privacy and a wraparound view will do. Lofty locations on floors 23 to 30, where ceiling heights top 13 feet, translate to morning light in the bedrooms, sunsets from the spacious kitchen,
and luminous, all-day exposures for the living area and artfully contained primary suite. These are interiors where timeless luxuries—soaking tubs, city views, a perfectly-scaled collector’s gallery—meet glorious necessities.

THE DUPLEX RESIDENCES
World within worlds, the Duplex Residences unfold seamlessly and discreetly over two floors, providing dramatic contrast between meticulously finished bedrooms and bathrooms, gallery-like entertaining areas and private outdoor spaces—the ultimate luxury in high-rise living. With such gracious distinctions between public and private, the Duplex Residences designed by Rafael de Cárdenas Ltd. usher the refinement of townhouse living into the 21st century at an enviably-proportioned scale. They amount to some of the building’s most spacious and amenity-rich offerings—true sanctuaries in all four seasons.

the townhouse

Having it all begins here, behind the gleaming white glazed terracotta façade of THE 74 Townhouse. Offering four bedrooms and four-and-a-half-baths arranged over four floors, with nearly 2,000 square feet of enviable private outdoor spaces including a rooftop terrace, balconies and a private garden, this Townhouse is a covetable home par excellence: a private world where comfort and indulgence merge seamlessly.

Pelli Clarke & Partners has designed its first complete New York Townhouse to answer modern needs, from public rooms scaled for collectors to privately terraced bedrooms, a private elevator and a sculpted staircase culminating in a full-floor roof garden. Singular craft, luxurious amenities and curated services close at hand – the striking Townhouse at THE 74.

The striking Townhouse, nestled into the quiet 75th Street landscape.
A rarity for an Upper East Side townhouse, with the entire rooftop dedicated to outdoor space.
Memorable outdoor moments, morning, day and into the evening.
The warm and sparkling living room full of natural south facing light.
Delightful design details abound, from the modernist fireplace to full-floor windows and balconies.
The home's grand staircase is a sculptural work of art.
On the first floor, the open kitchen flows into a private garden with a grill.
Views looking outside towards the private secluded garden.
The bathrooms exude luxurious materiality and highly detailed craftsmanship.
The 74 Townhouse – a rare peaceful haven embracing nature at every level.

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By Elad Group | The 74

Elad Group

The 74

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Elad Group
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The 74