{"id":98097,"date":"2014-08-13T11:28:15","date_gmt":"2014-08-13T15:28:15","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=98097"},"modified":"2014-08-13T11:55:22","modified_gmt":"2014-08-13T15:55:22","slug":"371-madison-street-les","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/archives\/371-madison-street-les","title":{"rendered":"Former Madison Jackson in LES reveals new, elementary name"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4><p><a href=\"https:\/\/www.livabl.com\/articles\/2014\/08\/371-madison-street-les.html\/school-house\" rel=\"attachment wp-att-98098\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/08\/School-House.png\" alt=\"School House\" width=\"600\" height=\"450\" class=\"aligncenter size-full wp-image-98098\" \/><\/a><\/p>\n<p><em>Images: <a href=\"http:\/\/modernspacesnyc.com\/listings\/new-developments\/new-york-manhattan\/lower-east-side\/5502\" target=\"_blank\" class=\"external\">Modern Spaces<\/a><\/em><\/p>\n<p>Forget the dormification of Manhattan \u2014 this Lower East Side rental project is going full juvenile.<\/p>\n<p>Residential conversion 371 Madison Street has shunted its original name, The Madison Jackson, and rebranded itself as The School House.<\/p>\n<p>The new moniker references the building&#8217;s former function as elementary school P.S. 12. Developer Thomas Sung acquired the 1908 property for $535,000 in 1983, with plans to convert the vacant school into luxury condos, <a href=\"http:\/\/ny.curbed.com\/archives\/2014\/05\/16\/after_condo_try_les_school_will_be_reborn_as_artsy_rentals.php#more\" target=\"_blank\" class=\"external\">Curbed<\/a> reported. As marketed by broker-to-the-stars Michael Bolla, The Madison Jackson touted amenities such as an indoor swimming pool and spa, 24-hour organic room service and an organic juice bar, with pricing ranging from about $500,000 to $1 million, according to <a href=\"http:\/\/www.thelodownny.com\/leslog\/2012\/03\/a-conversation-with-madison-jackson-brokerdeveloper-michael-bolla.html\" target=\"_blank\" class=\"external\">The Lo-Down<\/a>. <\/p>\n<p>However, apartment sales at the nearly-finished building were halted in 2012, and now the development has been reborn as approximately 117 loft-like rentals, many of them duplexes.<\/p>\n<p>Modern Spaces is handling marketing and leasing at the building. &#8220;What we&#8217;re planning on doing is targeting an audience that is getting priced out of certain areas like Williamsburg or Dumbo or Long Island City or some areas downtown,&#8221; Modern Spaces CEO Eric Benaim told Curbed. <\/p>\n<p>Pricing for apartments, which includes three-bedroom units, will start at $2,950 per month. Select units will have private outdoor space.<\/p>\n<p>Here&#8217;s the project description from the Modern Spaces site: &#8220;Space, comfort, and location. If you can get all that in Manhattan, you&#8217;re way ahead of the curve. Introducing The School House \u2014 modern residences with above -average amenities. These loft-like apartments and unexpected extras break the rules on New York\u2019s legendary Lower East Side where the restaurants, shops and nightlife are in a class by themselves. It\u2019s possible to have it all.&#8221;<\/p>\n<p>Amenities include a doorman, two private courtyards, a &#8220;near-Olympic size&#8221; pool and laundry facilities. <\/p>\n<p><a href=\"https:\/\/www.livabl.com\/articles\/2014\/08\/371-madison-street-les.html\/school-house-2\" rel=\"attachment wp-att-98099\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/08\/School-House-2.png\" alt=\"School House 2\" width=\"600\" height=\"449\" class=\"aligncenter size-full wp-image-98099\" \/><\/a><\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The conversion of P.S. 12 was originally supposed to be condos, but sales at the nearly finished building were halted in 2012. <\/p>\n","protected":false},"author":4,"featured_media":98099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11269],"tags":[],"coauthors":[8693,10332],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former Madison 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