{"id":85548,"date":"2014-05-03T08:00:26","date_gmt":"2014-05-03T12:00:26","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=85548"},"modified":"2014-05-02T12:17:53","modified_gmt":"2014-05-02T16:17:53","slug":"building-led-facade-music","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/archives\/building-led-facade-music","title":{"rendered":"This building\u2019s LED facade displays the music you\u2019re downloading"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4><p><em><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85578\" rel=\"attachment wp-att-85578\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85578\" alt=\"led facade music building featured-2\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-featured-2-1024x492.jpg\" width=\"1024\" height=\"492\" \/><\/a>Photos:\u00a0<a href=\"http:\/\/www.myunit.com\/\" target=\"_blank\" class=\"external\">UNIT Studio<\/a><\/em><\/p>\n<p>The Shenzhen headquarters of music download company <a href=\"http:\/\/www.a8.com\/\" target=\"_blank\" class=\"external\">A8 Music<\/a>, China\u2019s version of Spotify, has an interactive LED facade that &#8220;plays&#8221; the tunes its users are downloading in real time.<\/p>\n<p>The sound wave-shaped building was designed by Shenzhen-based firm <a href=\"http:\/\/www.myunit.com\/\" target=\"_blank\" class=\"external\">UNIT Studio<\/a>. At night, the lights flare in concert with data collected from A8\u2019s website, creating a live visualization of users\u2019 music tastes.<\/p>\n<p><center><object width=\"660\" height=\"371\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"\/\/www.youtube.com\/v\/RcDiLEqL2ko?hl=en_GB&amp;version=3&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"660\" height=\"371\" type=\"application\/x-shockwave-flash\" src=\"\/\/www.youtube.com\/v\/RcDiLEqL2ko?hl=en_GB&amp;version=3&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/center><\/p>\n<p>&#8220;The approach for this project was to create a tower who embodies its function; there by promoting the dynamism of music as well as the hosted user,&#8221; UNIT Studio explains on their website.<\/p>\n<p>The LED facade is arranged according to the Scriabin keyboard, where music notes are <a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Scriabin-Circle.svg\" target=\"_blank\" class=\"external\">associated with specific colors<\/a>. The concept was developed by Russian composer <a href=\"http:\/\/en.wikipedia.org\/wiki\/Alexander_Scriabin\" target=\"_blank\" class=\"external\">Alexander Scriabian<\/a>.<\/p>\n<p><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85572\" rel=\"attachment wp-att-85572\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85572\" alt=\"led facade music building-1\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-1-1024x579.jpg\" width=\"1024\" height=\"579\" \/><\/a><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85573\" rel=\"attachment wp-att-85573\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85573\" alt=\"led facade music building-3\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-31-1024x567.png\" width=\"1024\" height=\"567\" \/><\/a><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85574\" rel=\"attachment wp-att-85574\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85574\" alt=\"led facade music building-4\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-4-1024x576.jpg\" width=\"1024\" height=\"576\" \/><\/a><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85575\" rel=\"attachment wp-att-85575\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85575\" alt=\"led facade music building-5\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-5-1024x611.jpg\" width=\"1024\" height=\"611\" \/><\/a><a href=\"https:\/\/www.livabl.com\/articles\/2014\/05\/building-led-facade-music.html\/led-facade-music-building\" rel=\"attachment wp-att-85569\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85569\" alt=\"led facade music building\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-1024x572.jpg\" width=\"1024\" height=\"572\" \/><\/a><a href=\"https:\/\/www.livabl.com\/articles\/?attachment_id=85576\" rel=\"attachment wp-att-85576\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-85576\" alt=\"led facade music building-6\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2014\/05\/led-facade-music-building-6-1024x569.jpg\" width=\"1024\" height=\"569\" \/><\/a><\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The lights are arranged according to the Scriabin keyboard, where music notes are associated with specific colors.<\/p>\n","protected":false},"author":49,"featured_media":85578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11269],"tags":[],"coauthors":[10332],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This 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