{"id":229349,"date":"2025-12-09T14:07:13","date_gmt":"2025-12-09T19:07:13","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=229349"},"modified":"2025-12-09T14:07:16","modified_gmt":"2025-12-09T19:07:16","slug":"western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","title":{"rendered":"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest"},"content":{"rendered":"

<\/h4>\n
\"Canada's<\/a><\/figure>\n\n\n\n

Jon Bennest is watching Western Canada\u2019s housing market turn a corner, but not in the way many expected. As 2026 approaches, the familiar players are changing, the pressure points are shifting, and a new kind of buyer is quietly taking the lead. The result is a market on the brink of something different and potentially defining for anyone hoping to get the keys to a new home next year.<\/em><\/p>\n\n\n\n

2026 should be an interesting year for Western Canada\u2019s new home market. Indicators suggest that the market is stabilizing, but it\u2019s still apparent that pre-sales investors are absent and the demand is coming from end-users looking to progress in their lives.  <\/p>\n\n\n\n

As the end user is most likely to be the dominant buyer in 2026, efficiently designed and well-priced townhome and low-rise condominium projects are anticipated to be the top performers in the market. Investor purchasers seeking discounts or incentives for move-in ready product may find opportunities in the concrete high-rise sector as this housing type represents the majority of standing inventory of new homes in a market such as Metro Vancouver<\/a>.\u00a0<\/p>\n\n\n\n

We\u2019ve heard from industry stakeholders that due to rising  financing, material, government, and labour costs, many new home communities today are not profitable for home builders. Unless something fundamentally changes on reducing input costs, the lack of feasibility of future supply could result in a shortage of housing after current housing inventory is absorbed. <\/p>\n\n\n\n

 2026 represents an opportunity for first-time buyers as they will be able to take advantage more selection and improved pricing relative to the past five years. Further, this group will also be able to utilize the first-time homebuyers\u2019 GST relief program once it becomes available. <\/p>\n\n\n\n

– Jon Bennest, vice-president, product development, Zonda Urban, Vancouver, Canada<\/em>\u00a0<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Jon Bennest is watching Western Canada\u2019s housing market turn a corner, but not in the way many expected. As 2026 approaches, the familiar players are changing, the pressure points are shifting, and a new kind of buyer is quietly taking the lead. The result is a market on the brink of something different and potentially defining for anyone hoping to get the keys to a new home next year.<\/p>\n","protected":false},"author":48,"featured_media":228450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2025-12-09T19:07:16Z","apple_news_api_id":"fbb38962-8db9-4a3c-b42b-bb975fbaa77f","apple_news_api_modified_at":"2025-12-09T19:07:16Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A-7OJYo25Sjy0K7uXX7qnfw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11108],"tags":[11492,11217,11255,11495],"coauthors":[10278],"apple_news_notices":[],"yoast_head":"\nWestern Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl<\/title>\n<meta name=\"description\" content=\"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl\" \/>\n<meta property=\"og:description\" content=\"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest\" \/>\n<meta property=\"og:site_name\" content=\"Livabl\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T19:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T19:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erin Nicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Nicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest\",\"url\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest\",\"name\":\"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl\",\"isPartOf\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg\",\"datePublished\":\"2025-12-09T19:07:13+00:00\",\"dateModified\":\"2025-12-09T19:07:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd\"},\"description\":\"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage\",\"url\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg\",\"contentUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg\",\"width\":800,\"height\":533,\"caption\":\"Adobe Stock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.livabl.com\/articles\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.livabl.com\/articles\/news\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\",\"url\":\"https:\/\/www.livabl.com\/articles\/\",\"name\":\"Livabl\",\"description\":\"Building New Home Dreams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.livabl.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd\",\"name\":\"Erin Nicks\",\"description\":\"Erin Nicks has been writing for 20 years and is the author of nearly 30 textbooks. She has written for outlets such as NHL.com, Yahoo!, and Red Line Editorial.\",\"url\":\"https:\/\/www.livabl.com\/articles\/author\/erinnicks\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl","description":"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","og_locale":"en_US","og_type":"article","og_title":"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl","og_description":"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.","og_url":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","og_site_name":"Livabl","article_published_time":"2025-12-09T19:07:13+00:00","article_modified_time":"2025-12-09T19:07:16+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg","type":"image\/jpeg"}],"author":"Erin Nicks","twitter_misc":{"Written by":"Erin Nicks","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","url":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest","name":"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest | Livabl","isPartOf":{"@id":"https:\/\/www.livabl.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage"},"image":{"@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage"},"thumbnailUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg","datePublished":"2025-12-09T19:07:13+00:00","dateModified":"2025-12-09T19:07:16+00:00","author":{"@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd"},"description":"Western Canada\u2019s new-home market shifts in 2026 as end-users take the lead, says Jon Bennest.","breadcrumb":{"@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#primaryimage","url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg","contentUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2024\/04\/AdobeStock_88984587.jpg","width":800,"height":533,"caption":"Adobe Stock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.livabl.com\/articles\/news\/western-canadas-new-home-market-poised-for-a-shift-in-2026-says-zonda-urbans-jon-bennest#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.livabl.com\/articles"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.livabl.com\/articles\/news"},{"@type":"ListItem","position":3,"name":"Western Canada\u2019s new home market poised for a shift in 2026, says Zonda Urban\u2019s Jon Bennest"}]},{"@type":"WebSite","@id":"https:\/\/www.livabl.com\/articles\/#website","url":"https:\/\/www.livabl.com\/articles\/","name":"Livabl","description":"Building New Home Dreams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.livabl.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd","name":"Erin Nicks","description":"Erin Nicks has been writing for 20 years and is the author of nearly 30 textbooks. She has written for outlets such as NHL.com, Yahoo!, and Red Line Editorial.","url":"https:\/\/www.livabl.com\/articles\/author\/erinnicks"}]}},"_links":{"self":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/229349"}],"collection":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/comments?post=229349"}],"version-history":[{"count":0,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/229349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media\/228450"}],"wp:attachment":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media?parent=229349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/categories?post=229349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/tags?post=229349"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/coauthors?post=229349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}