{"id":229245,"date":"2025-10-01T10:01:45","date_gmt":"2025-10-01T14:01:45","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=229245"},"modified":"2025-10-01T10:01:49","modified_gmt":"2025-10-01T14:01:49","slug":"livabl-launch-riz-dhanji-torontos-housing-market","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/podcast-2\/livabl-launch-riz-dhanji-torontos-housing-market","title":{"rendered":"Livabl Launch: Toronto\u2019s Housing Market Through the Eyes of a Power Broker"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2025\/10\/Matt-and-Riz-Livabl-Launch.jpg\" rel=\"lightbox[229245]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2025\/10\/Matt-and-Riz-Livabl-Launch.jpg\" alt=\"Matt Slutsky and Riz Dhanji discuss the Toronto housing market on the Livabl Launch podcast.\n\" class=\"wp-image-229246\"\/><\/a><\/figure>\n\n\n<p><iframe loading=\"lazy\" title=\"Episode 25 - Riz Dhanji of RAD Marketing talks Condos, Elton John, and the Future of Real Estate\" height=\"150\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=htfj9-197b8d8-pb&#038;from=pb6admin&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<p><a href=\"https:\/\/www.livabl.com\/toronto-on\/new-homes\">Toronto\u2019s<\/a> condo market has seen booms, busts, and bold ideas. Few people have had a closer view than Riz Dhanji. As the founder and president of RAD Marketing, Dhanji has been at the helm of sales for some of the country\u2019s most high-profile real estate projects, including <a href=\"https:\/\/www.livabl.com\/toronto-on\/king-toronto1\">King Toronto<\/a>, <a href=\"https:\/\/www.livabl.com\/toronto-on\/one-delisle\">One Delisle<\/a>, and luxury towers such as the <a href=\"https:\/\/www.livabl.com\/toronto-on\/shangri-la\">Shangri-La<\/a> and <a href=\"https:\/\/www.livabl.com\/toronto-on\/the-st-regis-residences\">St. Regis<\/a>. His career has been defined by a mix of creativity and strategy in the Toronto housing market, often pushing developers to rethink how they reach buyers.<\/p>\n\n\n\n<p>On the latest episode of <em>Livabl Launch<\/em>, Livabl\u2019s vice-president of national builder partnerships, Matthew Slutsky, sits down with Dhanji for a candid conversation about the state of the market, what\u2019s driving today\u2019s buyers, and how developers need to adapt to survive. From selling Elton John a unit at King Toronto to forecasting a looming housing shortage, Dhanji shares insights that matter not just to builders and brokers, but to anyone trying to understand where Canada\u2019s housing market is headed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On the Toronto Market and Selling Elton John a Condo<\/h2>\n\n\n\n<p>Matt Slutsky: One question I\u2019ve always wanted to ask \u2014 Elton John buying at King Toronto. How did that sale come together?<\/p>\n\n\n\n<p>Riz Dhanji: That was an interesting one. Elton\u2019s husband, David Furnish, is from Toronto, so they\u2019ve always wanted to spend more time here. They had been looking at houses in <a href=\"https:\/\/www.livabl.com\/toronto-on\/the-st-regis-residences\">Rosedale<\/a> and <a href=\"https:\/\/www.livabl.com\/forest-hill-toronto-on\/new-homes\">Forest Hill<\/a>, but nothing felt right. Elton\u2019s a big collector of real estate, and he wanted something architecturally unique. When his agent showed him King Toronto, he said, \u201cThat\u2019s the project.\u201d We ended up sending floor plans and finishes to his hotel during his farewell tour stop in Toronto, and he chose everything privately. It was huge for the city and a sign of the architectural significance of the project.<\/p>\n\n\n\n<p>Matt Slutsky: Let\u2019s zoom out. You\u2019re deep inside the market, representing builders across Canada. What are you seeing right now?<\/p>\n\n\n\n<p>Riz Dhanji: It\u2019s a very challenging market. Consumers are nervous, banks are tougher with appraisals and mortgages, and headlines are fueling fear. Interest rates are easing, which is good, but construction starts are near zero. That means we\u2019ll have a short-term glut of inventory as projects finish, but by 2028 there\u2019s going to be a serious shortage. With immigration levels high, affordability will become an even bigger crisis unless governments step in with support.<\/p>\n\n\n\n<p>Matt Slutsky: How many new units are in the pipeline, if the market allowed them to move forward?<\/p>\n\n\n\n<p>Riz Dhanji: Zonda recently reported that there are 200,000 purpose-built rentals ready to go, and about a million condo units zoned across the GTHA. The potential is there; we just need government action like development charge relief and tax incentives to unlock it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Breaking Down Who\u2019s Buying in Toronto<\/h2>\n\n\n\n<p>Matt Slutsky: Who\u2019s buying right now? Are investors still in the game?<\/p>\n\n\n\n<p>Riz Dhanji: The profile has changed. Today it\u2019s mostly end users looking for larger, livable units. People are downsizing from houses or upsizing from tiny condos. Investors are still present, but they\u2019re thinking long-term again, with eight- to ten-year horizons, not quick flips. Real estate remains the best wealth-building tool if you have that perspective.<\/p>\n\n\n\n<p>Matt Slutsky: You\u2019ve always been known for innovative marketing. How are you changing the playbook in this tougher environment?<\/p>\n\n\n\n<p>Riz Dhanji: You can\u2019t separate marketing and sales anymore. They have to be fully integrated. That\u2019s why I started RAD. Everything from how buildings are designed to how showrooms look to the events you host must connect to the right buyer. Data, targeting, and experience matter more than ever. You can\u2019t just do what worked 10 years ago.<\/p>\n\n\n\n<p>Matt Slutsky: Speaking of showrooms, <a href=\"https:\/\/www.livabl.com\/toronto-on\/foret-forest-hill--mpc\">For\u00eat at St. Clair and Bathurst<\/a> launched with two full model suites and that was unusual at the time. Why push for that?<\/p>\n\n\n\n<p>Riz Dhanji: I knew this project would attract end users and families. They need to see and touch the product. I got a lot of pushback from partners, but we built them anyway. It\u2019s rare in Toronto, but it helps buyers visualize quality and livability, which is critical in today\u2019s market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond Toronto and the Accuracy of Market Predictions<\/h2>\n\n\n\n<p>Matt Slutsky: Beyond Toronto, you\u2019ve worked in <a href=\"https:\/\/www.livabl.com\/vancouver-bc\/new-homes\">Vancouver<\/a> and <a href=\"https:\/\/www.livabl.com\/calgary-ab\/new-homes\">Calgary<\/a>. What\u2019s Calgary like right now?<\/p>\n\n\n\n<p>Riz Dhanji: Calgary is incredibly affordable compared to Toronto. You can buy a 1,000-square-foot, beautifully finished condo with parking and locker for $400,000. That\u2019s about $320 per square foot. There are no development charges and minimal closing costs. The city deliberately keeps housing costs down to attract people, which is the opposite of Toronto\u2019s approach.<\/p>\n\n\n\n<p>Matt Slutsky: Did you see this downturn coming?<\/p>\n\n\n\n<p>Riz Dhanji: I thought it would happen years ago, so I was wrong then. But it was clear the pace was unsustainable, especially after COVID when interest rates were so low and savings were high. The industry also made a mistake chasing \u201caffordable\u201d units by shrinking them to unlivable sizes. I\u2019ve always refused to compromise on layouts. A seven-foot bedroom isn\u2019t livable. Buyers deserve better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advice for Developers and Buyers<\/h2>\n\n\n\n<p>Matt Slutsky: If you had one piece of advice for developers right now, what would it be?<\/p>\n\n\n\n<p>Riz Dhanji: Adapt. Too many are stuck in the old playbook, assuming worksheets and fast investor sales will return. They won\u2019t. You need new strategies, better marketing, stronger sales teams, and a deep understanding of today\u2019s buyer.<\/p>\n\n\n\n<p>Matt Slutsky: And for consumers?<\/p>\n\n\n\n<p>Riz Dhanji: This is one of the best opportunities to buy real estate since the 1990s. Prices are bottoming out, interest rates are falling, and inventory is available. If you can think long-term, you\u2019ll do very well.<\/p>\n\n\n\n<p>Matt Slutsky: You\u2019ve worked on some landmark projects. What\u2019s next?<\/p>\n\n\n\n<p>Riz Dhanji: We have <a href=\"https:\/\/www.livabl.com\/toronto-on\/leaside-common\">Leaside Common<\/a>, which I personally bought into, plus major projects in <a href=\"https:\/\/www.livabl.com\/st-catharines---niagara-on-metro\/new-homes\">Niagara<\/a>, Yonge and St. Clair, <a href=\"https:\/\/www.livabl.com\/davisville-village-toronto-on\/new-homes\">Davisville,<\/a> and more. In total, about 5,000 units in the pipeline. We\u2019re also advising institutions on converting condo projects into purpose-built rentals. It\u2019s a strategy we\u2019re seeing more of in this market.<\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>","protected":false},"excerpt":{"rendered":"<p>Riz Dhanji of RAD Marketing speaks with Matthew Slutsky on the Livabl Launch about Toronto&#8217;s housing market.<\/p>\n","protected":false},"author":48,"featured_media":229246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2025-10-01T14:01:49Z","apple_news_api_id":"fa65996e-84d0-4330-bc8f-37f3e66e6d3b","apple_news_api_modified_at":"2025-10-01T14:01:49Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A-mWZboTQQzC8jzfz5m5tOw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11353],"tags":[11479,11163,3595],"coauthors":[10278],"apple_news_notices":[],"yoast_head":"<!-- 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