{"id":228278,"date":"2024-02-08T14:12:20","date_gmt":"2024-02-08T19:12:20","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=228278"},"modified":"2024-02-08T14:16:43","modified_gmt":"2024-02-08T19:16:43","slug":"livabl-launch-episode-8-jeremy-gladstone","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/news\/livabl-launch-episode-8-jeremy-gladstone","title":{"rendered":"Livabl Launch Episode 8: Art vs. marketing and what a branded project brings to the marketplace with Jeremy Gladstone"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4>\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Episode 8: Jeremy Gladstone\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/72BR8b51YzROAiE78GBMT2?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The latest episode of Livabl Launch features an exciting interview with Jeremy Gladstone \u2013 principal at Gladstone Media.<\/p>\n\n\n\n<p>Gladstone Media is a unique turnkey marketing shop that blends elements of a traditional marketing firm with a design studio and multimedia production company. Founded in 2005 by Jeremy and his partner Robyn, Gladstone Media offers a full spectrum of marketing, design and advertising services across a range of industries \u2013 with a special focus on real estate and architectural marketing.<\/p>\n\n\n\n<p>Here are some highlights from the episode:<\/p>\n\n\n\n<p><strong>On what a typical launch looks like:<\/strong><\/p>\n\n\n\n<p>\u201cI would say for our company, we&#8217;re working on a typical launch \u2013 a communications program and marketing program and branding \u2013 for twelve to eighteen months. And that&#8217;s everywhere from ideation of the name of the project, trying to figure out what the communication pillars are, [figuring out] what is the value add, or is there a transit story here? Really working on the underpinning of the communications that we want to communicate and then developing a brand system that articulates that through the marketplace. So, a very comprehensive media plan will exude this brand in all facets of media \u2013 social media, digital advertising, billboard campaigns, print campaigns, sometimes experiential campaigns or on-site campaigns.\u201d<\/p>\n\n\n\n<p><strong>On what Gladstone is most known for:<\/strong><\/p>\n\n\n\n<p>\u201cI think when it comes down to marketing, you&#8217;re really talking about storytelling and the narrative, and eliciting a response from a targeted demographic. There&#8217;s a lot of beautiful pieces that come out of our shop, but we don&#8217;t just create something and throw it against the wall and hope that it sticks, because that&#8217;s sort of subjective art. And the difference between art and marketing is if you&#8217;re putting something out into the marketplace, that is educating somebody. That is eliciting a response from them. So, I think, really at the core of what we do, I think Gladstone really understands how to tell stories. [\u2026] If we can\u2019t tell a story with one line of copy, or one image, or a 15-second teaser post \u2013 then we\u2019re not doing our jobs.\u201d<\/p>\n\n\n\n<p><strong>On the human element of marketing:<\/strong><\/p>\n\n\n\n<p>\u201cIf you look at our work, it celebrates lifestyle more than most \u2013 and humans, and evoking that feeling of \u2018Dude, we\u2019re selling things to people that are going to be the biggest purchase that they\u2019re ever going to make in their entire life.\u2019 This is an emotional experience.\u201d<\/p>\n\n\n\n<p><strong>On what well-planned branding brings to the marketplace:<\/strong><\/p>\n\n\n\n<p>\u201cPeople make decisions based on expressions on how these properties align with their own value systems and their own style and their own grace. I use this analogy all the time. When you go and choose a bottle of wine, a lot of times you gravitate to the shape of a bottle \u2013 to the packaging and the way something is presented to you. And if someone is going to have the style and the grace to art direct the packaging and make a beautiful label and articulate the nuances of the mise en scene and the terroir of the wine on the label, then that\u2019s probably an extension of the decisions they\u2019re making deep into the wine, right? So, I always say if you\u2019re authentic to a brand, and you\u2019re packaging it in a beautiful way [\u2026] those are decisions that the developer is making that will probably run deep into what\u2019s behind the walls.\u201d<\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>","protected":false},"excerpt":{"rendered":"<p>Join host Matthew Slutsky while he chats with Jeremy Gladstone, principal of Gladstone Media, about everything from artistry in branding to what a typical condo launch looks like.<\/p>\n","protected":false},"author":52,"featured_media":228280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2024-02-08T19:12:23Z","apple_news_api_id":"15cf49d8-e453-4429-919c-3adc2fcd847c","apple_news_api_modified_at":"2024-02-08T19:12:24Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AFc9J2ORTRCmRnDrcL82EfA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11108],"tags":[],"coauthors":[10598],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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