{"id":228118,"date":"2023-12-08T13:20:39","date_gmt":"2023-12-08T18:20:39","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=228118"},"modified":"2023-12-08T13:20:45","modified_gmt":"2023-12-08T18:20:45","slug":"decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","title":{"rendered":"Decoding today&#8217;s luxury high-rise consumer: From marinas, meal access, and more"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4>\n<p>In a frustrating market of economic headwinds and high interest rates, decoding today\u2019s luxury high-rise consumer is challenging for any developer. How does one determine what the luxury buyer wants in 2023 and beyond?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\" rel=\"lightbox[228118]\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\" alt=\"Elevate by Livabl - Day One\" class=\"wp-image-228132\"\/><\/a><figcaption class=\"wp-element-caption\">Kimberly Byrum, Zonda&#8217;s managing principal, multifamily, opened Day 1 at Elevate and moderated the first panel (photo credit: Giovanna, Belo Foto Studio)<\/figcaption><\/figure><\/div>\n\n\n<p>This was the first topic tackled on the first day of <a href=\"http:\/\/elevate.livabl.com\" class=\"external\" target=\"_blank\">Elevate,<\/a> a first-of-its-kind event held in <a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\">Miami<\/a> this week \u2014 an exclusive gathering of the most influential players in the luxury high-rise market. The event was put on by <a href=\"http:\/\/zondahome.com\" class=\"external\" target=\"_blank\">Zonda<\/a> and <a href=\"http:\/\/livabl.com\">Livabl<\/a>, as well as partnered with <a href=\"https:\/\/www.architectmagazine.com\/\" class=\"external\" target=\"_blank\">ARCHITECT<\/a> and <a href=\"https:\/\/www.multifamilyexecutive.com\/\" class=\"external\" target=\"_blank\">Multifamily Executive<\/a> magazines.<\/p>\n\n\n\n<p>Kimberly Byrum, managing principal, multifamily of <a href=\"https:\/\/zondahome.com\/advisory\/\" class=\"external\" target=\"_blank\">Zonda Advisory<\/a> opened the day and moderated the panel. David Diestel, CEO of FirstService Residential, Peggy Olin, CEO of OneWorld Properties, and Nelson Stabile, the principal and co-founder of Integra Projects, discussed the specifics of the various markets.<\/p>\n\n\n\n<p><strong>Who\u2019s on top in Miami?<\/strong><\/p>\n\n\n\n<p>Byrum began by asking about the luxury high-rise market in <a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\">Miami<\/a> and what makes it unique. Peggy Olin explained that there\u2019s a difference between the <a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\">Miami<\/a> luxury high-rise market and the rest of the United States.<\/p>\n\n\n\n<p>\u201cOne year, it could be the Brazilians reigning [in the <a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\">Miami<\/a> market]; the next year it could be Colombia or Mexico. It all depends on what is happening in their respective countries and <a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\">Miami<\/a> benefits.\u201d<\/p>\n\n\n\n<p>\u201cWe also benefit from the increasing U.S. demographic,\u201d Olin said. \u201cWhen we look back at 2018 or 2019, approximately 95 percent of our buyers were from international destinations. Today, that number has dropped to 75 percent because 25 percent are now from the United States.\u201d<\/p>\n\n\n\n<p>Nelson Stabile confirmed that his firm was experiencing similar trends.<\/p>\n\n\n\n<p>\u201cWe have a project in the presale stage right now called the St. Regis Miami,\u201d Stabile said. \u201c10 years ago, it would have predominately been foreign buyers and investors looking in the downtown market for second homes. Now, what we\u2019re experiencing is a change in percentages. We\u2019re seeing north of 60 percent of sales to domestic buyers. We would have seen 20 to 25 percent purchasing for primary residence purposes in the past. Now, 75 percent are buying these homes as primary residences, and only 25 percent are purchasing a secondary home.\u201d<\/p>\n\n\n\n<p><strong>Making the right amenities work<\/strong><\/p>\n\n\n\n<p>Byrum asked about how to discern which amenities work best, versus those that might end up going unused. Knowing which amenities work as opposed to wasting space is critical. \u201cTable spaces are wonderful,\u201d Diestel said. \u201cWellness spaces are desired in every community.\u201d<\/p>\n\n\n\n<p>\u201cIt goes back to understanding consumers. Wonderful food and beverages always work, but it depends on the buyer. Sometimes, it\u2019s a great grab-and-go coffee place when the building is placed in an area containing urban commuters. However, consumers want a buffet breakfast service in some residences, such as here in Miami.\u201d<\/p>\n\n\n\n<p>All three agreed that receiving packages from companies such as Amazon is an underserved area in luxury high-rises.<\/p>\n\n\n\n<p>\u201cWhen it comes to packages, when I think of the luxury communities in the past, packages were received,\u201d Diestel said. \u201cToday, they\u2019re delivered to your home because people want that instantaneous access. Also, in some properties, we see butler doors where you can deliver a package and leave it inside.\u201d<\/p>\n\n\n\n<p>Byrum wrapped up the panel by inquiring about waterfront access for luxury high-rise consumers. Marinas are proving to be a hot amenity, particularly in cities such as<a href=\"https:\/\/www.livabl.com\/miami-fl\/new-homes\"> Miami <\/a>with excellent waterfront access.<\/p>\n\n\n\n<p>\u201cMarinas have been a great amenity for condos,\u201d Stabile said. \u201cIf you can get a building on the water, especially in this post-COVID era, everyone wants to be outdoors. We started investing in marinas in 2015 for one of our communities as a hobby, and it\u2019s since become a huge part of our business.\u201d<\/p>\n\n\n\n<p>\u201cAfter analyzing the business in the first years when we acquired our initial marinas, we understood that there\u2019s a great deal of room in that space coming from the luxury condo and rental market. The goal is always to provide everything that your buyers could want or need.\u201d<\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>","protected":false},"excerpt":{"rendered":"<p>During a frustrating market of economic headwinds and high interest rates, decoding today\u2019s luxury high-rise consumer is challenging for any developer. How does one determine what the luxury buyer wants in 2023 and beyond?<\/p>\n","protected":false},"author":48,"featured_media":228132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2023-12-08T18:20:44Z","apple_news_api_id":"59673d2a-9618-462e-9148-fd276eb7f3b0","apple_news_api_modified_at":"2023-12-08T18:20:44Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AWWc9KpYYRi6RSP0nbrfzsA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11108],"tags":[11378,11402,11138,11002],"coauthors":[10278],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding today&#039;s luxury high-rise consumer: From marinas, meal access, and more | Livabl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding today&#039;s luxury high-rise consumer: From marinas, meal access, and more | Livabl\" \/>\n<meta property=\"og:description\" content=\"During a frustrating market of economic headwinds and high interest rates, decoding today\u2019s luxury high-rise consumer is challenging for any developer. How does one determine what the luxury buyer wants in 2023 and beyond?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more\" \/>\n<meta property=\"og:site_name\" content=\"Livabl\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T18:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T18:20:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erin Nicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Nicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more\",\"url\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more\",\"name\":\"Decoding today's luxury high-rise consumer: From marinas, meal access, and more | Livabl\",\"isPartOf\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\",\"datePublished\":\"2023-12-08T18:20:39+00:00\",\"dateModified\":\"2023-12-08T18:20:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage\",\"url\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\",\"contentUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg\",\"width\":800,\"height\":533,\"caption\":\"Kimberly Byrum, Zonda's managing principal, multifamily, opened the first day at Elevate (photo credit: Giovanna Belo Foto Studio)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.livabl.com\/articles\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.livabl.com\/articles\/news\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Decoding today&#8217;s luxury high-rise consumer: From marinas, meal access, and more\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\",\"url\":\"https:\/\/www.livabl.com\/articles\/\",\"name\":\"Livabl\",\"description\":\"Building New Home Dreams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.livabl.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd\",\"name\":\"Erin Nicks\",\"description\":\"Erin Nicks has been writing for 20 years and is the author of nearly 30 textbooks. She has written for outlets such as NHL.com, Yahoo!, and Red Line Editorial.\",\"url\":\"https:\/\/www.livabl.com\/articles\/author\/erinnicks\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decoding today's luxury high-rise consumer: From marinas, meal access, and more | Livabl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","og_locale":"en_US","og_type":"article","og_title":"Decoding today's luxury high-rise consumer: From marinas, meal access, and more | Livabl","og_description":"During a frustrating market of economic headwinds and high interest rates, decoding today\u2019s luxury high-rise consumer is challenging for any developer. How does one determine what the luxury buyer wants in 2023 and beyond?","og_url":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","og_site_name":"Livabl","article_published_time":"2023-12-08T18:20:39+00:00","article_modified_time":"2023-12-08T18:20:45+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg","type":"image\/jpeg"}],"author":"Erin Nicks","twitter_misc":{"Written by":"Erin Nicks","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","url":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more","name":"Decoding today's luxury high-rise consumer: From marinas, meal access, and more | Livabl","isPartOf":{"@id":"https:\/\/www.livabl.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage"},"image":{"@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage"},"thumbnailUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg","datePublished":"2023-12-08T18:20:39+00:00","dateModified":"2023-12-08T18:20:45+00:00","author":{"@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd"},"breadcrumb":{"@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#primaryimage","url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg","contentUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2023\/12\/234A3093.jpg","width":800,"height":533,"caption":"Kimberly Byrum, Zonda's managing principal, multifamily, opened the first day at Elevate (photo credit: Giovanna Belo Foto Studio)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.livabl.com\/articles\/news\/decoding-todays-luxury-high-rise-consumer-from-marinas-meal-access-and-more#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.livabl.com\/articles"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.livabl.com\/articles\/news"},{"@type":"ListItem","position":3,"name":"Decoding today&#8217;s luxury high-rise consumer: From marinas, meal access, and more"}]},{"@type":"WebSite","@id":"https:\/\/www.livabl.com\/articles\/#website","url":"https:\/\/www.livabl.com\/articles\/","name":"Livabl","description":"Building New Home Dreams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.livabl.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/0f24f0e894da889209092a46f427cccd","name":"Erin Nicks","description":"Erin Nicks has been writing for 20 years and is the author of nearly 30 textbooks. She has written for outlets such as NHL.com, Yahoo!, and Red Line Editorial.","url":"https:\/\/www.livabl.com\/articles\/author\/erinnicks"}]}},"_links":{"self":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/228118"}],"collection":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/comments?post=228118"}],"version-history":[{"count":0,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/228118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media\/228132"}],"wp:attachment":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media?parent=228118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/categories?post=228118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/tags?post=228118"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/coauthors?post=228118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}