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<\/a>Rendering:\u00a0Norm Li, CentreCourt<\/em><\/p>\nIt\u2019s only six days into the new year, and Toronto\u2019s pre-construction condo market has shown no signs of a slow start to 2022.<\/p>\n
Today, 252 Church<\/a>, one of the latest downtown projects from CentreCourt<\/a>, virtually launched its sales<\/a>. Zonda Urban<\/a>, formerly Urban Analytics, verified to Livabl<\/em> that 252 Church is the first condo project to launch in Toronto and the Greater Toronto Area this year.<\/p>\n \u201cWe\u2019re excited to kick off the year with the first AAA+ project launch in downtown Toronto,\u201d Bader Elkhatib, vice-president of CentreCourt, told Livabl<\/em>. \u201c252 Church Condos is 100% downtown and purchasers, along with the broker community, have taken note. Given the high level of excitement in the market, we\u2019re looking forward to another successful launch.\u201d<\/p>\n\n On the heels of 2021, dubbed the \u201cYear of the Condo,\u201d Elkhatib noted that Toronto\u2019s new construction market is hot, with several projects anticipated to launch in the coming months. Following a return to offices and in-person learning in the fall, renter and purchaser demand increased, sending condominium rents to a \u201chealthy level of growth,\u201d in Q3-2021.<\/p>\n Elkhatib said that there\u2019s been a \u201csudden uplift,\u201d in the demand for downtown condominium new construction projects, with buyers placing value on building amenities and access to both work and entertainment options.<\/p>\n \u201c\u200b\u200bWe expect a very busy Q1 with several launches taking place both in the 905, outer 416 and a handful of launches in downtown Toronto,\u201d he said.<\/p>\n 252 Church marks the fourth condo launch by CentreCourt since the onset of the pandemic according to Elkhatib. While taking \u201cutmost caution,\u201d during the sales process, the vice-president said that CentreCourt has been innovating new ways to generate buzz about its projects. This includes 199 Church<\/a>\u2019s first live streamed, in-person drive-in project launch<\/a> in Toronto that took place in July 2020, and the \u201cPRIME on Wheels<\/a>,\u201d campaign for PRIME Condos<\/a> that ran in April 2021.<\/p>\n CentreCourt was also behind the mysterious flock of helicopters<\/a> that flew over Toronto in mid-August, which was discovered to be a platinum event for the WestLine Condos<\/a>\u00a0project that launched sales in September.<\/p>\n Located at Dundas and Church streets, the 52-storey 252 Church tower boasts proximity to downtown\u2019s array of amenities and attractions, including Yonge-Dundas Square and the Eaton Centre, plus local universities, major tech offices and the financial district. A total of 681 units will be included in 252 Church, ranging up to 720 square feet in size. Pricing starts from the mid-$500,000s.<\/p>\n Future residents will have access to a 1,600 square-foot co-working space and a 5,600 square-foot, 24\/7 gym facility with a Peloton lounge and CrossFit studio. A golf simulator, dog run, gaming lounge and a 24-hour concierge service is also slated for the project according to information on BuzzBuzzHome<\/a>.<\/p>\n<\/a>Rendering:\u00a0Norm Li, CentreCourt<\/em><\/p>\n<\/a>Rendering:\u00a0Norm Li, CentreCourt<\/em><\/p>\n