![\"\"](\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/tcsms-relaunch-brand.jpg\")
<\/a>Photo: (From Left to Right) Glen Buttigieg (Vice President of Sales), Onkar Dhillion (Vice President of Operations), Mark Cohen (Managing Partner) and Serena Quaglia (Vice President of Strategy). Image courtesy of TCS Marketing Systems.<\/em><\/p>\nThe last year and a half has been a transformative period for many. For TCS Marketing Systems<\/a>, it’s been a time to reflect and determine the next chapter of the company, along with its plans for the new construction industry.<\/p>\n This week, TCS Marketing Systems announced the relaunch of their brand, laying out a new approach for the sales advisory group across the next 15 years. The rebrand will see the creation of a new company website, updated services, and a deeper integration of qualitative and quantitative research in their offerings.<\/p>\n Livabl<\/em> caught up with Mark Cohen, Managing Partner of TCS Marketing Systems, to learn more about the company\u2019s brand relaunch and plans for the future.<\/p>\n Livabl: Toronto\u2019s housing market has gone through an unprecedented time in history this past year and a half with the challenges of the pandemic, unseasonal market patterns and record-level home sales. Why is now the optimal time for TCS Marketing Systems’ rebrand?<\/strong><\/p>\n Mark Cohen: COVID-19 shook our world but in a way brought us all closer together. We as a team took the opportunity to look inwards and reflect on how we could better contribute to our developer clients and the real estate agent community at large.<\/p>\n After doing so, we added new, talented and dynamic people to our core team who will bring added value to our services. We automated our internal processes, and we started mapping out the future of our company and what it would look like to best serve the ever-changing needs of a city, region, province and industry in flux. The lockdowns posed the perfect time to refresh our brand with a new look, new website and a refined vision.<\/p>\n L: After selling new construction projects in over 22 North American markets, how has TCS Marketing Systems evolved over the years? What are the biggest company milestones that stand out to you?<\/strong><\/p>\n MC: In my 37 years in the pre-construction industry, I have worked on every type of project in every type of market condition. In a constantly-evolving real estate landscape, TCS Marketing Systems has positioned itself as a specialized boutique sales advisory group where every member of the executive team brings years of experience working in-house for developers. This is unique in our business and we have been able to leverage this into building long-standing relationships with our clients who trust our voice and our proven track record.<\/p>\n Over time, we took our experience and enhanced it with research, data and technology to create a truly unique sales program that is customized for each of the projects we work on instead of a \u201cone size fits all\u201d approach. With this bespoke strategy, we have established a track record for transforming unsung neighbourhoods, building brand equity for developers and elevating community values.<\/p>\n Some of our milestones include achieving record-setting prices, helping clients transition from low-rise to high-rise builders, and successfully entering new markets with new product types.<\/p>\n L: Why was the TCS Marketing System\u2019s relaunch needed? How will these changes make a mark in Toronto\u2019s new construction industry and enhance its offerings to clients?<\/strong><\/p>\n MC: We have a tagline that says: \u201cExperience the difference, the difference is experience.\u201d That really sums it up.<\/p>\n When a developer hires us, we work with them like a partner and we create customized sales programs with our years of experience to support them every step of the way until the very last unit is sold. We believe our team\u2019s unique in-house perspective, in addition to our bespoke approach, enables our clients to really maximize their project revenue in a very congested and heated market.<\/p>\n<\/a>Photo: James Bombales<\/em><\/p>\n