{"id":218527,"date":"2021-07-14T15:59:43","date_gmt":"2021-07-14T19:59:43","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=218527"},"modified":"2021-07-14T15:59:43","modified_gmt":"2021-07-14T19:59:43","slug":"construction-scaffolding-lemon-grove-manhattan","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/news\/construction-scaffolding-lemon-grove-manhattan","title":{"rendered":"Construction scaffolding reimagined as fantastical lemon grove in Midtown Manhattan"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4><p><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-grove.jpeg\" rel=\"lightbox[218527]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-218528\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-grove.jpeg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/a><em>Photo:\u00a0<a href=\"https:\/\/www.facebook.com\/citrovianyc\/\" class=\"external\" target=\"_blank\">@citrovianyc\/Facebook<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">A construction site springing up in your neighborhood is not always a welcome sight. Beyond the noise and traffic congestion, scaffolding often makes for cramped sidewalks and an unsightly streetscape.\u00a0<\/span><\/p>\n<p>But one construction site in Midtown Manhattan has attempted to engage its neighbors rather than alienate them by creating an interactive art installation under a sidewalk shed. Dubbed \u2018Citrovia,\u2019 this 3,000-square-foot wonderland was designed by Adirondack Studios, the creative force behind several Disney attractions.<\/p>\n<p><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-hero.jpeg\" rel=\"lightbox[218527]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-218529\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-hero.jpeg\" alt=\"\" width=\"700\" height=\"591\" \/><\/a><em>Photo:\u00a0<a href=\"https:\/\/www.facebook.com\/citrovianyc\/\" class=\"external\" target=\"_blank\">@citrovianyc\/Facebook<\/a><\/em><\/p>\n<p>The whimsical lemon grove, complete with citrusy scents and lighting effects, is located at the base of Manhattan West, an under-construction office tower that\u2019s part of a mixed-use development by Brookfield Properties. The Insta-worthy space features color-changing \u2018clouds\u2019 overhead, 700 hand-painted lemons, bench and table seating, and augmented reality games.<\/p>\n<p><span style=\"font-weight: 400;\">The entrance to the free and unticketed experience is marked by a 1,000-pound giant lemon on Ninth Avenue. Visitors are invited to \u201csqueeze more out of life\u201d by posing for Instagram photos, eating lunch from the nearby Whole Foods, or wandering around the site marveling at the plaster lemon creations.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-lemon-close-up.jpeg\" rel=\"lightbox[218527]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-218530\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-lemon-close-up.jpeg\" alt=\"\" width=\"700\" height=\"700\" \/><\/a><em>Photo:\u00a0<a href=\"https:\/\/www.facebook.com\/citrovianyc\/\" class=\"external\" target=\"_blank\">@citrovianyc\/Facebook<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The lighting was designed to simulate sunrise and sunset, and a perfumery specializing in scent marketing was enlisted to concoct the citrus scent that\u2019s pumped into the space by five diffusers on timers. Brookfield also partnered with the Salvadori Center, a nonprofit offering STEM-based programming to K-12 students, to put together an <\/span><a href=\"https:\/\/brookfieldmanh.wpengine.com\/wp-content\/uploads\/2021\/07\/Citrovia_Workbook_Digital_compressed.pdf\" class=\"external\" target=\"_blank\"><span style=\"font-weight: 400;\">educational booklet<\/span><\/a><span style=\"font-weight: 400;\"> that teaches kids about the concepts of proportion and scale.<\/span><\/p>\n<p>Citrovia will remain open until the 58-story office tower is completed in 2023. While construction can often hurt neighboring storefront businesses, the lemony art installation is expected to have the opposite effect. A two-acre public plaza surrounded by more than 20 new shops and restaurants is slated to open in September adjacent to Citrovia.<\/p>\n<p><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-seating.jpg\" rel=\"lightbox[218527]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-218531\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/07\/citrovia-seating.jpg\" alt=\"\" width=\"650\" height=\"815\" \/><\/a><em>Photo: <a href=\"https:\/\/www.instagram.com\/p\/CRSUKnolU8T\/\" class=\"external\" target=\"_blank\">@helenital\/Instagram<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Developers have made previous attempts at dressing up scaffolding, like enlisting local artists to <\/span><a href=\"https:\/\/www.livabl.com\/articles\/2020\/03\/mural-lakeside-residences-east-bayfront-community.html\"><span style=\"font-weight: 400;\">paint colorful murals<\/span><\/a><span style=\"font-weight: 400;\">, but Citrovia is perhaps the first interactive display in recent memory.\u00a0<\/span><\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A construction site in Midtown Manhattan has attempted to engage its neighbors rather than alienate them by creating an interactive art installation under a sidewalk shed.<\/p>\n","protected":false},"author":12,"featured_media":218528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2021-07-14T19:59:51Z","apple_news_api_id":"56321618-eaa5-476b-b7d9-63d21417bb60","apple_news_api_modified_at":"2021-07-14T19:59:51Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AVjIWGOqlR2u32WPSFBe7YA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/u48r14.digitalhub.com\/sections\/09b86915-7d2b-3acd-915b-b215002d01b7"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11108],"tags":[11121,11122,11119],"coauthors":[8647],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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