![\"\"](\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2021\/06\/online-home-buying.jpg\")
<\/a>Photo by MayoFi<\/a> on Unsplash<\/a> <\/em><\/p>\nThe COVID-19 pandemic hastened a number of trends in the real estate industry, from 3D home tours to virtual closings.\u00a0<\/span><\/p>\n Chief among them was the digitization of the sales center, a once physical space that prospective buyers were sometimes required to visit in-person to secure pricing, floorplans and other information. To mitigate the spread of the virus, many homebuilders moved their purchasing processes online, creating a streamlined and convenient shopping experience for new home buyers.<\/p>\n Taylor Morrison<\/a>, the fifth largest homebuilder in the US, is taking this virtual experience a step further by allowing buyers to complete the bulk of their new home purchase online. Users of the newly-launched reservation system are able to select their preferred floorplan, homesite and exterior elevation style from the comfort of their couch.<\/p>\n From there, the user is asked to fill out their contact information and disclose whether they are working with a real estate agent. The reservation can be completed with one click, and the remaining steps are to fill out an application for financing and make an appointment to sign the purchase agreement.<\/p>\n \u201cToday’s consumers crave ease and simplicity, whether they’re purchasing a car, groceries, or a new home online\u2014this new tool takes the friction out of homebuying,\u201d said Taylor Morrison Chairman and CEO Sheryl Palmer in a <\/span>press release<\/span><\/a>.<\/span><\/p>\n Taylor Morrison claims to be the first homebuilder to give buyers the \u201ccapability to customize and purchase a new construction home digitally.\u201d Since launching the new online tool, more than 130 inventory and to-be-built homes have been reserved.<\/p>\n