![\"\"](\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/10\/honest_door_exterior.jpg\")
<\/a>Photo: James Bombales<\/em><\/p>\nAn Edmonton-based tech company is rolling out a suite of online tools to help home buyers and sellers navigate the market as the pandemic continues to alter the country\u2019s housing landscape.<\/p>\n
HonestDoor<\/a> is a free online service that combines realty intelligence and data science to produce in-depth information about residential and commercial properties, such as price assessments and neighbourhood analytics \u2014 information that\u2019s typically difficult and time-consuming to collect. Last month, the platform launched in British Columbia, its third province since the company was founded in 2019.<\/p>\n \u201cThe company started because we thought there was a need for transparency in real estate and that was our main mission at the time,\u201d said Dan Belostotsky, founder and CEO of HonestDoor. \u201cWe still have that mission today, and we\u2019re trying now to do it across the country.\u201d<\/p>\n\n In addition to its live database with detailed information on three million Canadian properties, HonestDoor gives users a data-backed price assessment of their property using a machine learning system, known as the HonestDoor Price. The company recently integrated its own listing service, which allows homeowners, developers and real estate agents alike to list their properties on HonestDoor.<\/p>\n \u201cI think HonestDoor has been a nice supplement to have when [homeowners] are going to buy or sell their property, to find out, \u2018Hey, what\u2019s my home worth?\u2019 or \u2018Hey, what are the details of this property?\u2019 or any other red flags that they can find about a particular property, or just give them peace of mind,\u201d said Belostotsky.<\/p>\n \u201cFor that reason, I think we\u2019ve seen our traffic grow considerably because maybe more people are at home or people are actually really interested in moving,\u201d he added.<\/p>\n Unlike MLS-based websites, which tend to share the same information across multiple sites, HonestDoor listings are unique to the platform. They also don\u2019t require the lister to be an agent. Traditionally, listing your property for sale could be a drawn-out process with multiple meetings involved. Belostotsky explained that adding a listing on HonestDoor can be done quickly from your living room couch.<\/p>\n \u201cIn the smaller markets, it\u2019s kind of like a risk-free way to determine the attractiveness of your home without necessarily getting an agent,\u201d added Nicole Dong, a senior manager at HonestDoor. \u201cYou can get an agent at any point, but by listing your home on HonestDoor you\u2019re sort of sussing out the demand for it.\u201d<\/p>\n \u201cWe\u2019re in a strange time for real estate, so I think that being able to offer that platform is a nice way to gain interest from people who are hoping to sell,\u201d she said.<\/p>\n By the end of the year, HonestDoor plans to capture data for another two million properties on the platform for a total of five million properties site-wide. The company is looking to expand its operation to the Maritimes, Quebec and Ontario.<\/p>\n \u201cI think the key for us is we want to be front and centre when someone is interested in buying or selling a home, or even earlier than [that],\u201d said Belostotsky. \u201cIt would be a year or five years before they decide to move, so they\u2019re always checking sold prices, they\u2019re always checking on what\u2019s happening in their neighbourhood.\u201d<\/p>\n An Edmonton-based tech company is rolling out a suite of online tools to help home buyers and sellers navigate the market as the pandemic continues to alter the country\u2019s housing landscape.<\/p>\n","protected":false},"author":49,"featured_media":208852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"2020-10-06T21:31:56Z","apple_news_api_id":"53b1d195-60be-4c9a-82d9-25f882e9432c","apple_news_api_modified_at":"2020-10-06T21:31:56Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AU7HRlWC-TJqC2SX4gulDLA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/u48r14.digitalhub.com\/sections\/09b86915-7d2b-3acd-915b-b215002d01b7"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11108],"tags":[11132,11136,11139],"coauthors":[10332],"apple_news_notices":[],"yoast_head":"\n<\/a>Image: HonestDoor<\/a><\/em><\/p>\n