{"id":203680,"date":"2020-05-20T14:36:31","date_gmt":"2020-05-20T18:36:31","guid":{"rendered":"https:\/\/www.livabl.com\/articles\/?p=203680"},"modified":"2020-05-20T14:36:31","modified_gmt":"2020-05-20T18:36:31","slug":"homebuying-intentions-toronto-despite-pandemic-trreb","status":"publish","type":"post","link":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb","title":{"rendered":"Homebuying intentions remain steady in Toronto despite pandemic: TRREB"},"content":{"rendered":"<h4 id='pressboard-ad-sponsorship-tag' style='margin-bottom: 35px;'><\/h4><p><a href=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\" rel=\"lightbox[203680]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-203684\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\" alt=\"\" width=\"1500\" height=\"970\" \/><\/a><\/p>\n<p><em>Photo: James Bombales<\/em><\/p>\n<p>As Ontario commences stage one of its reopening plan this week, the Toronto region\u2019s real estate board is continuing to take stock of how the housing market could be further impacted by the COVID-19 pandemic.<\/p>\n<p>Today, the Toronto Regional Real Estate Board (TRREB) released findings from <a href=\"http:\/\/trreb.ca\/files\/news_releases\/news2020\/nr_IPSOS_SURVEY_052020.pdf\" class=\"external\" target=\"_blank\">an Ipsos survey<\/a> on consumer sentiment, as well as home buying and selling intentions, in light of the ongoing pandemic. The survey was carried out from April 24 to April 27th with a group of 802 participants.<\/p>\n<p>While sales continue to be severely impacted in <a href=\"https:\/\/www.livabl.com\/articles\/2020\/05\/canadian-home-sales-record-breaking-decline-april.html\">all Canadian markets<\/a>, buyers\u2019 desire to eventually purchase within the Toronto region still remains strong.<\/p>\n\n<p>Across the GTA, 27 percent of respondents surveyed said that they were \u2018likely\u2019 to purchase a home within the next 12 months. This marks a slight decrease from 2019, when 31 percent of respondents said that they would likely make a purchase during that time span. However, even with this drop, purchase intentions remain in line with the five-year trend, according to the report.<\/p>\n<p>Satisfaction with their current home was the leading reason 62 percent of respondents said that they had no intentions of buying over the next 12 months. Other respondents cited affordability issues as their major deciding factor not to purchase. From the survey group, only 16 percent of respondents said that challenges caused by COVID-19 were the reason that they were unlikely to buy a home over the next 12 months.<\/p>\n<p>In the City of Toronto, purchasing intentions were above the GTA average, with 34 percent of those surveyed saying they would likely buy in the next 12 months. Younger buyers and households with children had the most motivation to buy, with 45 percent and 37 percent expressing interest, respectively.<\/p>\n<p>\u201cWhile COVID-19 has temporarily impacted home sales and listings in the GTA, the Ipsos survey results that show home buying intentions have remained quite stable certainly suggest that many people will be looking to satisfy pent-up demand for ownership housing once recovery starts to take hold,\u201d said Michael Collins, President of TRREB, in the report.<\/p>\n<p>\u201cAs people gradually return to work, consumer confidence will improve, and a growing number of people will look to take advantage of very low borrowing costs to purchase a home,\u201d he said.<\/p>\n<div class=\"see-more-link\"><img decoding=\"async\" alt=\"See Also\" src=\"https:\/\/www.livabl.com\/articles\/wp-content\/themes\/livabl\/images\/see-also-cta-icon.svg\"\/>\r\n          <strong><span>SEE ALSO:<\/span><a href=\"https:\/\/www.livabl.com\/articles\/2020\/05\/housing-market-beginning-normalize-after-april.html\"  area-label=\"Housing market beginning to normalize after historically bad April: TD\">Housing market beginning to normalize after historically bad April: TD<\/a><\/strong>\r\n        <\/div>\n<p>On the selling side of the market, seller intentions show a drastic change from a year prior, with the interest to list among homeowners dropping by nearly half.<\/p>\n<p>Just 17 percent of homeowners expressed an intention to put their home on the market within the next 12 months, according to the Ipsos survey. This marks a considerable drop from spring 2019, when 32 percent of respondents said that they were likely to list. COVID-19-related issues were the reason 22 percent of those surveyed said they were unlikely to list, while 80 percent of respondents reported they were unlikely to sell because they are satisfied with their current home.<\/p>\n<p>\u201cThe supply of listings was an issue before the onset of COVID-19, with market conditions tightening and price growth accelerating throughout the first quarter of 2020,\u201d said Jason Mercer, TRREB\u2019s chief market analyst, in the survey report.<\/p>\n<p>\u201cThe Ipsos survey results suggest that the supply of listings will continue to be an issue as the economy and housing market recovers,\u201d he added.<\/p>\n<div id='pressboard-ad-sponsorship-msg'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Toronto Regional Real Estate Board (TRREB) released findings from an Ipsos survey on consumer sentiment, as well as home buying and selling intentions, in light of the ongoing pandemic.<\/p>\n","protected":false},"author":49,"featured_media":203684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/u48r14.digitalhub.com\/sections\/09b86915-7d2b-3acd-915b-b215002d01b7"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[11269],"tags":[],"coauthors":[10332],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl\" \/>\n<meta property=\"og:description\" content=\"The Toronto Regional Real Estate Board (TRREB) released findings from an Ipsos survey on consumer sentiment, as well as home buying and selling intentions, in light of the ongoing pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb\" \/>\n<meta property=\"og:site_name\" content=\"Livabl\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T18:36:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Livabl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Livabl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb\",\"url\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb\",\"name\":\"Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl\",\"isPartOf\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\",\"datePublished\":\"2020-05-20T18:36:31+00:00\",\"dateModified\":\"2020-05-20T18:36:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/36764230a969f18fc6dc798c5a4daedf\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage\",\"url\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\",\"contentUrl\":\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg\",\"width\":1500,\"height\":970},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Articles\",\"item\":\"https:\/\/www.livabl.com\/articles\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives\",\"item\":\"https:\/\/www.livabl.com\/articles\/archives\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Homebuying intentions remain steady in Toronto despite pandemic: TRREB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#website\",\"url\":\"https:\/\/www.livabl.com\/articles\/\",\"name\":\"Livabl\",\"description\":\"Building New Home Dreams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.livabl.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/36764230a969f18fc6dc798c5a4daedf\",\"name\":\"Livabl\",\"url\":\"https:\/\/www.livabl.com\/articles\/author\/livabl\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb","og_locale":"en_US","og_type":"article","og_title":"Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl","og_description":"The Toronto Regional Real Estate Board (TRREB) released findings from an Ipsos survey on consumer sentiment, as well as home buying and selling intentions, in light of the ongoing pandemic.","og_url":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb","og_site_name":"Livabl","article_published_time":"2020-05-20T18:36:31+00:00","og_image":[{"width":1500,"height":970,"url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg","type":"image\/jpeg"}],"author":"Livabl","twitter_misc":{"Written by":"Livabl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb","url":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb","name":"Homebuying intentions remain steady in Toronto despite pandemic: TRREB | Livabl","isPartOf":{"@id":"https:\/\/www.livabl.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage"},"image":{"@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage"},"thumbnailUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg","datePublished":"2020-05-20T18:36:31+00:00","dateModified":"2020-05-20T18:36:31+00:00","author":{"@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/36764230a969f18fc6dc798c5a4daedf"},"breadcrumb":{"@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#primaryimage","url":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg","contentUrl":"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/05\/ipsos_survey_trreb.jpg","width":1500,"height":970},{"@type":"BreadcrumbList","@id":"https:\/\/www.livabl.com\/articles\/archives\/homebuying-intentions-toronto-despite-pandemic-trreb#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Articles","item":"https:\/\/www.livabl.com\/articles"},{"@type":"ListItem","position":2,"name":"Archives","item":"https:\/\/www.livabl.com\/articles\/archives"},{"@type":"ListItem","position":3,"name":"Homebuying intentions remain steady in Toronto despite pandemic: TRREB"}]},{"@type":"WebSite","@id":"https:\/\/www.livabl.com\/articles\/#website","url":"https:\/\/www.livabl.com\/articles\/","name":"Livabl","description":"Building New Home Dreams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.livabl.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.livabl.com\/articles\/#\/schema\/person\/36764230a969f18fc6dc798c5a4daedf","name":"Livabl","url":"https:\/\/www.livabl.com\/articles\/author\/livabl"}]}},"_links":{"self":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/203680"}],"collection":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/comments?post=203680"}],"version-history":[{"count":0,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/posts\/203680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media\/203684"}],"wp:attachment":[{"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/media?parent=203680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/categories?post=203680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/tags?post=203680"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.livabl.com\/articles\/wp-json\/wp\/v2\/coauthors?post=203680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}