![\"\"](\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2020\/04\/sales_centre_digital.jpg\")
<\/a><\/p>\nPhoto: James Bombales<\/em><\/p>\n When the novel coronavirus took off in Canada around mid-March, it left us scrambling \u2014 whether it was suddenly coordinating a company-wide work from home process, or shoppers stocking up on essential supplies, many people found themselves preparing for a life of social distancing at a rapid pace.<\/p>\n The same can be said for the new home construction industry, which has found itself needing to rapidly adapt its business practices in the COVID-19 era.<\/p>\n \u201cI think over the last five weeks, we\u2019ve probably had over 30 new groups that we\u2019ve previously never had relationships with reach out across North America to us,\u201d said Tim Ng, Principal of ADHOC STUDIO.<\/a><\/p>\n\n A year and a half ago, ADHOC STUDIO officially launched their Blackline<\/a> platform, a web-based sales and marketing product that allows sales teams to remotely present real estate. Noticing that more sales presentations were taking place outside of the brick-and-mortar sales centre, Ng and his team created Blackline so developers and sales professionals could wheel and deal real estate from any location, whether it be a Starbucks or the dining room table.<\/p>\n \u201cThe whole idea around it is really just having the sales centre in your pocket so that you can sell real estate anywhere you are and present real estate anywhere you are,\u201d explains Ng.<\/p>\n The pandemic has forced sales centres to restrict in-person operations or close entirely while potential buyers stay at home. As a result, Ng said that Blackline has seen a boost in inquiries from developers about its services and how they can quickly adjust their sales. Spanning the United States, British Columbia and Toronto, over 30 new companies have reached out.<\/p>\n \u201cThey\u2019re just mainly trying to do their homework and figure out what platform to continue to sell real estate,\u201d said Ng. \u201cFortunately, in an unfortunate situation, Blackline has actually, if anything, blown up. We\u2019ve been very successful already in the last year and a half.\u201d<\/p>\n