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<\/a><\/p>\nImage:\u00a0dieselliving\/Instagram<\/a><\/em><\/p>\n Diesel Wynwood<\/a>, a pre-construction condo development in Miami branded by the iconic fashion house, is selling 143 t-shirts that come with a free* apartment. Of course, the emphasis is on the asterisk, which reveals that the apartments are not really free, but rather several million dollars.\u00a0<\/span><\/p>\n Touted as \u201cthe most expensive t-shirts ever,\u201d the collection of floorplan-embossed garments includes designs like F1-L6, made from 100 percent pure cotton, which retails for $1,599,000. There\u2019s also F2L7, a tee that\u2019s \u201cextremely easy to fold,\u201d and will set you back $5,500,000.<\/p>\n <\/p>\n 143 one of a kind t-shirts. Buy one of them and get an apartment in the most uniquely designed building of Miami\u2026 FOR FREE*. #dieselwynwood #condotshirts *Check the link in bio for details For the first time ever, together with the real estate group Bel-Invest, Diesel and @dieselliving entered the world of real estate with the first residential DIesel building, located in Miami\u2019s Wynwood district.<\/a><\/p>\n A post shared by Diesel<\/a> (@diesel) on Dec 3, 2019 at 6:31am PST<\/p>\n<\/div>\n<\/blockquote>\n As a former Diesel Outlet employee<\/a> of the early-2010s who was forced to wear a t-shirt emblazoned with the phrase \u201cBE STUPID\u201d on it, this marketing campaign does not surprise me in the slightest. Diesel has been, and always will be, controversial \u2014 remember their Diesel for Successful Living campaign in the 1990s, which tackled topics of race, sexuality, religion and politics, all with a dash of humor? Being edgy, or stupid, or tongue-in-cheek is just their thing.<\/p>\n This is the fashion brand\u2019s first foray into the world of residential real estate and they\u2019ve partnered with Bel Invest Group<\/a> to make it happen. <\/span>According to The South Florida Business Journal<\/a>,<\/span> the developer intends to further revitalize Wynwood, a former warehouse district that has evolved into a hub for arts and culture, by introducing a six-phase project that will bring about new hotels, housing and retail.<\/span><\/p>\n Image: Diesel Living<\/a><\/em><\/p>\n Diesel Wynwood<\/a> is the first phase of the master-plan, collectively known as Wynwood Quarter, and will boast 143 units spread out over eight stories. Thirteen individually-designed penthouses and maisonettes, some of which are featured in the #condotshirts campaign, will be the first to hit the market \u2014 outfitted with industrial design elements, private outdoor space and sweeping water views. Resort-style amenities and 22,973 square feet of commercial space on the ground floor will round out the one-of-a-kind residence.<\/p>\n\n
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