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<\/a><\/p>\nSince graduating from Cornell University\u2019s <\/span>School of Hotel Administration, Samantha Sax has been <\/span>a trailblazer in the traditionally male-dominated real estate industry. Her commitment to strategic collaborations and keen attention to detail has made Sax one of the most sought after marketing directors.<\/span><\/p>\n After a successful stint at the Douglas Elliman firm, Sax joined Elad Group to oversee <\/span>all aspects of marketing, sales and interior design for the firm\u2019s portfolio of commercial and residential real estate projects throughout the US.<\/span><\/p>\n Through successful collaborations with high-end companies like <\/span>Bergdorf Goodman, Sax and Elad Group are creating some of the most unique living experiences seen anywhere for their clients.<\/span><\/p>\n Livabl recently sat down with Sax to find out more about her successful partnerships and the future of women in the industry.<\/p>\n Livabl: You are known for your belief in the power of strategic collaborations. Can you tell us about one of your favorites?<\/b><\/p>\n Samantha Sax: Strategic brand alliances are an essential part of any marketing program. This fundamental belief has led to many incredible collaborations.<\/p>\n My favorite to date is 22 Central Park South, an exquisite boutique condominium located next to the famed Plaza Hotel. Here we established the first ever partnership with Bergdorf Goodman, creating an exclusive offering for residents that allowed red-carpet access to coveted shopping and design services.<\/p>\n Bergdorf Goodman, conveniently located one block from the building, is known throughout the world for its elegance, pristine taste and unparalleled customer service. We recognized this and that our clientele is one and the same, which resulted in a natural collaboration and major marketing success.<\/span><\/p>\n