![\"M](\"https:\/\/www.livabl.com\/articles\/wp-content\/uploads\/2016\/09\/M-City-Rogers-Condos-Mississauga.jpg\")
<\/a>Update September 27th, 2016:<\/strong> The first official rendering (above) of M City has been released. Mississauga Mayor Bonnie Crombie and Ed Rogers are at the M City site today to announce the project.<\/em><\/p>\nThe Rogers family is more known for putting up cell phone towers than condominiums, but the name behind the Canadian telecom behemoth is vying to make its mark on the Greater Toronto Area\u2019s housing market.<\/p>\n
Rogers Real Estate Development Limited, On August 9th, the City approved Rogers Real Estate\u2019s site-plan application to build a temporary sales centre on a Jonathan Famme, a City of Mississauga planner, says the approval process was \u201cexpedited\u201d \u2014 Rogers only filed the document in June \u2014 because the structure is proposed for the short-term. \u201cIt\u2019s only going to be there for a few years,\u201d he explains.<\/p>\n \u201cWe don\u2019t have a site plan proper yet submitted,\u201d Famme states in a followup email. But he notes the City already \u201capproved in principle\u201d a master concept plan for the site in April 2015. Rogers Real Estate had submitted it three years prior.<\/p>\n The early site map Rogers Real Estate provided to the City outlines plans for what it called GardenCity Mississauga, a 10-tower development on a downtown Mississauga site bounded by Burnhamthorpe Road to the north, Confederation Parkway to the east, Webb Drive to the south, and Pinnacle International\u2019s Grand Park development on the west.<\/p>\n The site in Mississauga, a large suburban city just west of Toronto, is the last remaining parcel of undeveloped land of its size in the area.<\/p>\n Proposed towers range in height from 21 to 30 storeys up to 51 to 60 storeys. Podiums would be three to six storeys high. \u201cThe broad range of tower heights at GardenCity will contribute to the visually distinctive and rapidly evolving Mississauga skyline,\u201d text accompanying the map reads. \u201cTowers should be oriented to take advantage of views of City Centre, Lake Ontario, and major open spaces.\u201d<\/p>\n Famme expects the multi-block development\u2019s first phase<\/a> to be a 51-to-60-storey tower on the southwest corner of Burnhamthorpe Road West and Confederation Parkway.<\/p>\n Rogers approached Toronto developer Urban Capital in 2011 to help with the development process, according to an article in the December 2012 issue of Urban Capital\u2019s company magazine<\/a>.<\/p>\n The article, titled \u201cBirth of a (Garden) City,\u201d says the project \u201cis slated to become a 4,500-unit multi-block, mixed-use development.\u201d Some 12,000 people could end up calling the future community home, Urban Capital projected at the time.<\/p>\n Urban design firm Cooper Robertson and architect Rudy Wallman, principal of Wallman Architects, acted as consultants.<\/p>\n \u201cWe wanted to create one or two very important signature towers on Burnhamthorpe,\u201d Donald Clinton, partner at Cooper Robertson, is quoted as saying in the article.<\/p>\n \u201cIf you are downtown and you look west and east, we\u2019d like Garden City\u2019s towers to be as important on the skyline in the west as the Absolute World towers are in the east,\u201d he added, referring to the iconic towers by Fernbrook Homes and Cityzen Development Group sometimes called the Marilyn Monroe towers.<\/p>\n BuzzBuzzNews contacted Rogers and Urban Capital for comment, but did not hear back as of publication.<\/p>\nthe publicly traded company\u2019s real estate arm<\/del> a private holding company the Rogers family owns, is planning to build a 10-tower residential community<\/a> in Mississauga \u2014 and it recently took another step towards this goal, BuzzBuzzNews has learned.<\/p>\n16-acre<\/del>\u00a015-acre parcel of downtown Mississauga greenfield, the planner overseeing the file tells BuzzBuzzNews.<\/p>\n<\/a>A potential layout for the community includes five new streets cutting through it. Image: City of Mississauga<\/em><\/p>\n<\/a>The parcel of land on which Rogers has plans to build a 10-tower condo community. Photo: Google<\/a><\/em><\/p>\n