The latest episode of the Livabl Launch podcast features an exclusive interview with Tim Ng, founder of Adhoc Studio and Blackline, an industry-leading digital studio that combines real estate, art, and technology.
Join Matt and Tim as they chat all things renderings, design, and social media sales.
Here are some highlights from the episode:
On whether AI is a threat to the creative industries:
“I think AI, if anything, helps with a lot of the new design grunt work that we do on a day-to-day basis, whatever role you’re in. But in my field, whether it’s renderings, visualizations, or on the software programming and development side of black like, it allows us to focus on the higher-level stuff.”
“I think the initial exploration stages of a design, […] it can really expedite that process. Where I do think AI won’t really change is more on the higher level in terms of the art direction and creative direction on our projects. […] that’s something that AI can’t replace, but it’s also pushing my team and myself to really level up and make sure that we are focused on higher level things.”
On whether consumers prefer interior or exterior renderings:
“I think interiors, for sure, because it’s a lot more comprehensive of the overall package. There’s a lot more spaces to really get immersed in – whether it’s the amenity spaces, the sense of arrival when you come into the lobby space. Then there’s the suites, what the kitchens look like, what the bedrooms look like, and the finishes in the ensuite.”
But I come from the field and do a lot of exterior renderings, and I’m very immersed in the architecture of our industry. I’ve lived in a lot of condos my entire life, and when I want to talk about it, even with my wife, she’ll see me comment on a beautiful exterior and she goes, ‘Why does it matter? What do the lobbies look like? What does the party room look like? Or the gym? How functional is it?’”
On the way renderings have changed in the wake of the COVID-19 pandemic:
“The packages five or six years ago were a lot smaller in terms of the total renderings we were doing per project. The total renderings we’re doing per project would be anywhere from six to twelve renderings on a given project. But then during COVID and definitely post-COVID, now the packages are massive. We’re doing anywhere from 20 to 35 renderings.”
