The 40-story tower will have 81 condominiums on the building's top 18 floors.

Located at West 34th and Eleventh Avenue, the development will share part of its foundation with the new terminus of the No. 7 train.

The creative agency's impressive portfolio includes the Al Bayt Soccer Stadium in Qatar, a future FIFA World Cup venue.

The design takes a more conservative direction following the unexpected comparison that Zaha Hadid's design elicited.