Photo: sleg21 / Adobe Stock
The following is a guest submission from TCS Marketing Systems, a Toronto-based pre-construction sales and marketing advisory group with over 35 years of experience in 22 markets.
At TCS Marketing Systems, we believe there is a balance between technology and traditional transactions. Over the last two years, the pandemic highlighted the need for our industry to evolve and integrate new technology into the new home buying process.
“Our team is a veteran group who has seen through the entire evolution of the pre-construction sales market over the past 35-plus years,” said Onkar Dhillon, TCS Marketing Systems’ vice president of operations. “During our rebrand last year, we made it part of our mission to be tech leaders in the industry.”
After analyzing every part of the pre-construction sales process, TCS Marketing Systems saw the benefit of using ADHOC Studio’s Blackline App — a new construction digital sales centre — for all their projects going forward.
By using the platform, there is value for TCS Marketing Systems to streamline its purchase process and reach the broker community. There is value for developer clients who can see their sales in real time and run pricing analysis that will better inform them on adjustments. Lastly, there is value for brokers and agents who will save time by using the portal the Blackline App offers.
“Blackline is a seamless platform for pre-construction real estate that fully integrates and manages sales, marketing, reporting, contract writing and sales administration,” said Tim Ng, principal at Blackline. “We always knew that our platform was best suited to work closely with pre-construction sales companies, and we are excited to work with TCS Marketing Systems to further develop our offering.”
Photo: goodluz / Adobe Stock
As the industry evolves, purchasers are now more open to browsing plans virtually. In the future, the brick-and-mortar sales centre may just be reserved for larger and phased projects. This is where the Blackline App steps in. The platform allows for simple, remote education of anyone from brokers to end-users. This means that coffee shops, dining room tables and even park benches can be a substitute for the typical pre-construction sales centre.
“We have worked with Tim and used his services on several projects and felt this was the right time to really take the next step and bring forth the value to all of our clients,” said Mark Cohen, partner at TCS Marketing Systems. “This strategic collaboration will bring the Blackline platform to be used for all our projects launching in 2022 and beyond.”