The COVID-19 pandemic has affected all parts of our lives, from the ways we interact with one another to how we conduct our work. At the start of the pandemic, workplaces across the country adopted remote work policies. Today, many of these companies plan to maintain such policies, even as provinces begin to ease lockdown measures. According to a survey conducted by the Conference Board of Canada, 30 percent of employees will be required to continue working remotely full-time. This shift in the workplace is causing Canadians to not only rethink how they live, but to re-evaluate where they live.


Empire Communities, one of North America’s largest private homebuilders, understands this shift as homebuyers re-examine what they need out of a home in response to COVID-19. The developer has seen a significant increase in home sales throughout its communities in Southwestern Ontario including Calderwood in Thorold, Avalon in Caledonia, Imagine in Niagara Falls and Wyndfield in Brantford.


Homebuyers are now prioritizing rooms in their home based on the unique needs of their family and the new lifestyle and realities brought upon by the pandemic. With home now the hub for work and play, homebuyers are highly motivated on their search to prioritize space as they spend more time indoors with their families.


One of the benefits for homebuyers is the ability to consider other locations that may not have been a possibility due to their distance from the office. Combined with historically low interest rates, many are looking at more affordable markets outside the downtown core, and even beyond the Greater Toronto Area, for more space and value.


To help guide customers in their search for the right home, Empire has launched Home Reimagined, a new platform that matches homebuyers with the features, designs and layouts that best suits their needs. Users can take a short quiz based on lifestyle preferences to match them with the home options that best reflects their personality, values and living situation.


Customers who are working from home full-time may need a dedicated home office that offers privacy and enough space for files and equipment, while those with children may be matched with a home that features a large family room and generously-sized bedrooms.

“From a more spacious kitchen to a comfortable home office, or a living room to entertain the whole family, we understand buyers want their homes to work for them as best they can,” said Sue MacKay, VP of Marketing at Empire Communities. “For first-time buyers especially, it can be overwhelming to look at a variety of home designs and try to figure out which would work best for them. We’re excited to launch Home Reimagined and provide insight through this unique tool that will really excite and guide our buyers through their home search.”


Once they’ve found their ideal home design and layout, homebuyers will also receive curated content, including design inspiration, based on their quiz results.

To take the quiz, click here.

For more information on Empire Communities, visit empirecommunities.com.

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