Photo: City of Toronto

Location: Yonge Street & Eglinton Avenue East, Toronto
Builder: Reserve Properties and Westdale Properties
Architect: IBI Group

New details are emerging around the celebrity-endorsed, mixed-use development proposed for the Yonge and Eglinton community.

Last week, Reserve Properties put forward a Site Plan Approval resubmission for its Untitled Toronto project, which is proposed for a combination of sites near the intersection of Broadway and Redpath Avenues in Midtown. Toronto-based Westdale Properties is the second developer collaborating on the three-tower project, alongside American music producer and singer Pharrell Williams, who provided design and creative input.

According to the project’s cover letter, the resubmitted application addresses the comments received on the previous submission, which was provided in late October 2019. Ranging from urban design to construction, 173 comments were provided from several city departments. Re-examined park design, increased planting areas and utility adjustments are among some of the recommended changes that have been addressed in the updated documents.

Photo: 100 Broadview Avenue and park area / City of Toronto

A combination of residential, retail and office space, Untitled Toronto will be spread across three towers — a 36-storey purpose-built rental structure with ground-floor retail space at 100 Broadway Avenue, and two condominium buildings, topping out at 33 and 21 storeys, atop a four- to eight-storey base at 110-120 Broadway Avenue.

The rental apartment building will provide a total of 412 suites, spanning 85 bachelor, 107 one-bedroom, 188 two-bedroom, 32 three-bedroom units. Between the two towers, 118 bachelor, 418 one-bedroom, 141 two-bedroom, 74 three-bedroom, residences will be created, for a total of 751 units. Below-grade parking will be provided for all towers, totalling 331 spaces.

Revisions to the tower at 110 Broadway Avenue now present 42 percent of the building as solid along with 58 percent of it as glass. The exterior of the structure is said to have taken on a ‘sculptural quality’, where the balcony expression replicates wave forms from Williams’ song Gust of Wind.


Photo: City of Toronto

“It is here that the wave forms from Pharrell Williams’ hit song Gust of Wind are embedded,” reads the Area Context Review and Design Rationale from artichect, IBI Group. “The way this was achieved was by juxtaposing saw-tooth balconies against linear balconies on the façade. The saw-tooth balcony locations were based on the abstracted pattern of the musical waveform.”

Similarly, the rental building at 100 Broadway Avenue has revised its solidity ratio to 46 percent solid and 54 percent glass, according to the Design Rationale.

Fronting Broadway Avenue, a public park will be included in the community. Sculptural benches, paired with wooden seatwalls, granite paving and plant features will fill the 8,030 square-foot greenspace at the southwest corner of the lot.

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