Photo: Etienne Boulanger / Unsplash

It’s easy to think that online leads are a dime a dozen and easy to pass up. Some have no issue with skipping the ‘reply’ button on that inquiry that just came in, while others treat a fresh online lead like it’s digital gold. No matter your stance, employing the right process ensures that these leads become an essential ingredient in selling out new home projects.

In a live BuzzBuzzHome-hosted conversation, company president Matthew Slutsky engaged in an in-depth discussion with Kevin Oakley, managing partner of Do You Convert, about maximizing sales potential by properly understanding and handling online leads. There’s no bad time to re-examine your sales processes and this conversation is a great jumping off point.

Watch a recording of the full conversation below:

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