Photos: Arthur Mola

American singer, songwriter, rapper and record producer Pharrell is known for working with a variety of artists from composer Hans Zimmer to rapper Jay-Z, but his latest collaboration may surprise you. The award-winning artist was in town last week to launch Untitled, a new two-tower residential project at Yonge Street and Eglinton Avenue. The project’s design was the result of a multi-stage process that saw developers Reserve Properties and Westdale Properties working with Williams, alongside architects from IBI Group and designers from U31, to realize a collective vision for Untitled. This included creating spaces that are both aesthetically pleasing and purposefully functional by understanding how people will feel within them.

“The decision to work with Pharrell was born out of a desire to do something unique for our future residents, the city and architecture as a whole,” said Sheldon Fenton, Chief Executive Officer at Reserve Properties. “We believed by bringing in a cultural icon with vision and ideation from outside the realm of real estate it would allow us to break the mold in terms of what has traditionally been done in multi-residential development in Toronto.”


Rising 33-storeys above Yonge Street and Eglinton Avenue, Untitled will become a stunning addition to the midtown skyline with its sleek design that introduces the concept of a jugalbandi. Rooted in lead architect Mansoor Kazerouni’s cultural background, jugalbandi is a performance in Indian classical music featuring an intricate duet between two solo musicians. The term translates to ‘entwined twins’ and for Kazerouni, a jugalbandi informed how his work could entwine with sound waves from Pharrel’s hit song, “Gust of Wind.” The result is a dynamic, sculptural design that follows the wave pattern of the song, articulated around the building and balconies to create a visual abstraction of music.


Connected by a shared natural stone-clad podium, Untitled’s two towers will house 751 condominium suites and 32,000 square feet of amenity space. The block master-plan will also see a separate 413-unit purpose-built rental building and a new public park built within the community. The rental building will contain 200 affordable housing units, 165 mid-range units, and 49 market units, providing a range of housing options.


Interior spaces by Kelly Cray of U31 boast a sophisticated palette of dark tones balanced with natural elements. The interplay between nature, essentialism and Japanese-inspired minimalism using plants, water, light and form create compelling environments for residents to enjoy.


In the lobby, charcoal stone floors wrap seamlessly up the walls, while a cascading water feature evokes a sense of energy and movement. “To me, the key elements were water and space,” said Williams. “With water moving in the building the way it does, there’s this continuous flow of motion that’s recharging to people.”


An extensive amenity program extends throughout the building’s ground floor and onto the upper levels, consisting of spaces where design elements support the function of each room. For example, the gym and rec-room areas are bathed in a colour palette that shifts to brighter tones to encourage activity and play.


A wellness centre, featuring a spa and indoor-outdoor swimming pool, features floor-to-ceiling glass screens that frame a dramatic, thirty-foot water feature that flows into the far end of the pool. Other amenities include a coworking garden lounge, screening room, kids club, social lounge and a private dining space with a sake tasting area that flows out to a rooftop terrace.


Residents of Untitled will also be steps from a wealth of local amenities in Toronto’s vibrant Midtown, from an eclectic mix of cafes and restaurants to endless shopping and entertainment at the Yonge-Eglinton Centre. The city’s much-anticipated Eglinton Crosstown LRT is also nearby which will connect riders across the city from Kennedy Station in the east to Mount Dennis in the west.


Prices at Untitled start in the low $400,000s with suites ranging in type from studios to three bedrooms.

For more information, register at untitledtoronto.com.

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