After holding an exciting announcement and press event at Yonge-Dundas Square last month, Reserve Properties and Westdale Properties have released the latest renderings and design plans for Untitled Toronto. The two-tower residential development is part of a collaboration between the Toronto-based developers and Grammy Award-winning artist, songwriter and producer Pharrell Williams. Williams, who introduced the project via video screens at last month’s event, partnered with the developers, alongside architects IBI Group and interior design firm U31 on the condo’s design and creative elements. Prospective homebuyers can visit untitledtoronto.com to learn more and to register for VIP access.


Connected by a shared natural stone-clad podium, Untitled’s two towers will house 751 condominium suites, an intimate courtyard with a rock water feature, and 32,000 square feet of amenity space. Residents of Toronto will be happy to hear that the block master-plan includes plans for a separate 413-unit purpose-built rental building and a new public park. The rental building will contain 200 affordable housing units, 165 mid-range units, and 49 market units, providing a range of housing options.


Rising 33-storeys above Yonge Street and Eglinton Avenue, Untitled will become a stunning addition to the midtown skyline with its sleek design that introduces the concept of a jugalbandi. Rooted in lead architect Mansoor Kazerouni’s cultural background, jugalbandi is a performance in Indian classical music featuring an intricate duet between two solo musicians. The term translates to ‘entwined twins’ and for Kazerouni, a jugalbandi informed how his work could entwine with sound waves from Pharrel’s hit song, “Gust of Wind.” The result is a sculptural, parametric design that follows the wave pattern of the song, articulating around the building so that no two faces are the same.

“We arrived at the concept fairly early in the process and worked with Pharrell to select a song that really meant something to him and could help bring this idea to life,” explains Kazerouni. “There is a sophisticated, elemental feel to the building, which is why “Gust of Wind” works so well. Once we had the song, there was a lot of testing and iterating to find the right notes that would produce the most fluidity.”


Inside, the suites and common areas were envisioned by Kelly Cray of U31 and consist of an interplay between nature, essentialism and Japanese-inspired minimalism using a palette of plants, water, light and form. Design elements support the function of each room, as seen in the gym or rec room areas, where the colour palette shifts to brighter tones to encourage activity and play.

“There was a real evolution to the process working with Pharrell and the whole team, from where we started with the interiors and where we ended up,” says Cray. “The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments.”


Residents and guests are welcomed by a sophisticated lobby where deep charcoal stone floors wrap seamlessly up the walls and a cascading water feature evokes a sense of energy and movement. The building boasts extensive amenities throughout including a coworking garden lounge, screening room, active fitness centre, kids club, a rec-room, social lounge and a private dining space with a sake tasting area that flows out to a rooftop terrace.


A wellness centre, featuring a spa and indoor-outdoor swimming pool, rounds out the offering with expansive floor-to-ceiling glass screens separating the two sides of the pool. Views through the screens frame a dramatic, thirty-foot water feature that flows into the far end of the pool.

“To me, the key elements were water and space,” says Williams. “With water moving in the building the way it does, there’s this continuous flow of motion that’s recharging to people. Certain places just hit us as humans, reminding us that we’re alive.”

Prices at Untitled start from the low-$400,000s.

For more information register at untitledtoronto.com.

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