I have been on the ‘color of the year’ beat for some time now and noticed that quite often, the color that’s chosen is by no means the brand’s most popular. Specifically, I’m thinking back to Pantone’s choice of Ultra Violet in 2018, a particularly harsh hue that is still burned into my retinas. And I get it — brands want to stand out from their competitors, so they choose a bold, unconventional color to generate buzz.
That’s why I’m genuinely, and refreshingly, surprised by Sherwin-Williams’ Color of the Year for 2020: Naval SW 6244, a deep, versatile blue that I’ve seen all over Pinterest. “Naval merges the desire for rich, inspiring color with our yearning for relaxation and retreat,” says Sue Wadden, Director of Color Marketing at Sherwin-Williams. “In the next 10 years, we’ll continue to move away from omnipresent neutrals and design will feel more personal again.”
Naval works exceptionally well both inside and out. Want to stand out from your neighbors’ beige and boring houses? Naval paired with crisp white trim will do the trick. Looking to create contrast in your all-white kitchen with a painted island? It’s Naval, the “new, approachable neutral” to the rescue!
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With Naval as your backdrop, pretty much anything goes in terms of decor. If your aesthetic is boho, pair it with warm leathers, woven fibers and greenery. If glam is your go-to style, try mixed metals, marble surfaces and plush velvets. “Furniture and decor can be mixed and layered to build a look as minimalist or maximalist as you like,” notes Wadden.
As we enter the new decade, Naval offers a sense of timelessness, but with a twist. “It’s a truly versatile color that will be on-trend and appealing for years to come,” concludes Wadden.