Blue Bird Cityview Facility

Is your basement overflowing with decades worth of memorabilia? Is your condo locker too small to house your grandmother’s antique buffet? Or perhaps you need to pack up some of your belongings while you wait to take possession of your new home. Whatever the case may be, if you’re like many Canadians, you could probably use a little extra storage space.

Recognizing the market opportunity for Class-A self-storage, Life Storage Inc., a leading national owner and operator of self storage properties in the United States, has added four facilities in the GTA to its third-party management portfolio. The facilities are owned by Toronto-based Bluebird Self Storage, which has operated over 80 storage complexes in North America since 1983. Three Bluebird Self Storage facilities in Toronto, Mississauga and Woodbridge, Ontario were brought onto the Life Storage management platform on January 2, 2019, while a fourth facility in Mississauga is scheduled to complete the transition process by the end of the month.

“We are excited to expand into southern Ontario. The market dynamics and demographics of that region, as well as our home office proximity to Canada, make this a significant opportunity to continue driving our company’s growth,” says Joe Saffire, incoming Chief Executive Officer of Life Storage. “We are entering this new market with Bluebird, a company with more than 30 years of experience in both the American and Canadian self storage markets.”

Blue Bird Cityview Facility

As industry leaders in quality of design and construction, Managing Principals of Bluebird Self Storage Reade DeCurtins and Jamie Bennett wanted to create a brand that stood out from the typical stagnate and industrial aesthetic that has dominated the industry. Starting with its locations, Bluebird facilities are situated within retail areas next to grocery stores and home improvement chains, instead of industrial parks and complexes.

The company has partnered with Leonardo Romanese Architect Inc. to develop designs that incorporate lots of natural light, modern architectural elements and place an emphasis on easy access and circulation. Interior spaces exude a more appealing retail or coffee shop vibe using warm colours, reclaimed wood displays and natural materials. Facilities also include free Wi-Fi and offer true year-round climate control to protect possessions, as opposed to just heating during the winter months as seen in other storage complexes.

Bluebird will also adopt Life Storage’s innovative Rent Now app. Launched in June 2018, this online digital service allows customers to complete the rental agreement, pay, and move into their storage unit with ease. Customers are issued a facility access code and can go right to their space with the help of a digital map sent to their mobile device.

“Having worked with Life Storage for many years, we have seen the success and innovation of their operational and technology platforms, such as Rent Now, that allows customers to self-serve and complete their rental process online,” says DeCurtins. “Toronto is one of the fastest growing markets in North America, and we are excited to partner with Life Storage to grow our portfolio in that region.”

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