Over the last few years, there has been push for developers to adopt the latest and greatest technology in their sales centres. Though the new technology was aiding the sales process, there was a lack of intuitive software when it came to making colour selections — until now. The results are in, and purchasers are spending more on upgrades when they are given additional time to weigh their options and can see their choices come to life.

The Online Design Studio, crafted by Toronto-based company The Interactive Abode, pairs virtual decorating with design trends and selection data to give developers and homeowners a personalized, comprehensive experience when making their colour selections.

The Online Design Studio streamlines the colour appointment process by moving it online. What was once a time-restricted, in-person experience is now more visual and interactive. From the comfort of their couch, purchasers can log in to view their individualized floorplan and experiment with various finishes and upgrade options. Light cabinets or dark? Island or no island? Providing purchasers with ample time to make these decisions takes the guesswork out of the colour selection process. Even the pros on HGTV shows like The Property Brothers and Fixer Upper use the technology to give viewers and, of course, the homeowners a clear idea of what’s to come.

Once the purchaser is confident in their choices, they can opt to schedule an appointment at the design centre or sign off and pay. Interior designers can view a client’s saved selections before the appointment even begins, providing a more personalized experience. Tactile-minded individuals can touch and see the materials, and ask the designer questions before making a final decision. The amount of time spent at the appointment is greatly reduced, benefiting both parties.

The software can be used across all residential building types — from high-rise condominium projects to single-family homes. It’s easy for investors who may not have the time for an appointment, or the family on the go that’s building their dream home, and needs more time to select the finishes.

Developers such as Plaza Corp, Stafford Developments, CentreCourt Developments and Pemberton Group have taken the next step toward digitizing the decor process, and bringing the visual software into their decor centres. The Interactive Abode provides training to design consultants, and is available to answer any questions from the design team even after the launch.

The days of Excel spreadsheets are numbered. With the help of the Online Design Studio, developers are able to save time, money and improve customer satisfaction. Purchasers benefit from photorealistic renderings that are easy to alter, and the peace of mind that they have made the right decisions.

To schedule a demo, contact Jenna Zaza at jenna@theinteractiveabode.com or call 416 420 9576. For more information about The Interactive Abode, please visit theinteractiveabode.com.

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