Selling a home is an exciting and busy time for homeowners and realtors alike. Between scheduling viewings, drawing up contracts and hiring stagers and cleaners, the entire process can be very stressful. iRestify is a tech-based company that aims to reduce some of that stress by providing a quick and hassle-free online platform that matches consumers with professional cleaning providers in their area.

Accessible through a smartphone, tablet or laptop, iRestify provides a seamless way for consumers to access a pool of qualified cleaning professionals who are vetted, undergo background checks and are insured. The platform is designed to save time and energy by eliminating the need to search for, contact and negotiate terms and pricing with multiple cleaning companies. Instead, users can enter all their requirements online and the system will match them with a cleaning expert based on their needs, location and availability — all within minutes. When complete, customers can rate the service expert based on their experience and the quality of work.


The Toronto-based startup is the brainchild of entrepreneurs Erifili Morfidis and Charlotte Gummesson, who previously launched and scaled a tech-driven customer experience company to 4,000 team members and over 40 million annual transactions. Switching gears, the duo now plan to revolutionize the cleaning industry and were recently entered in an accelerator program at Communitech. The Fierce Founders Accelerator program provides women-led startups with funding, mentoring and business support, as well as a six month residency at the Communitech hub in Waterloo.


While the service has proven to be popular with private homeowners and commercial clients (including offices, restaurants and event spaces), iRestify is also an ideal solution for real estate agents and developers.

“We launched our realtor portal to help address the unique needs of our realtor clients,” says Morfidis. “For example, a common request was the ability to input one billing address, but use several service addresses depending on the number of listings they have. So we’ve now incorporated that feature into the portal.”


For developers, the online service can be used to find and reserve an entire cleaning crew to take on large jobs such as presentation centres and model homes of all sizes. And with cleaners available from Hamilton to Ajax, they can quickly find a reliable cleaning expert anywhere in the GTA.

Users can also book cleanings with less than 24 hours notice for a small extra fee. That means realtors can breathe easy should they have a last minute showing or require a quick touch up before an open house. Plus, with iRestify’s innovative geolocation tool, users can keep track of when their cleaning expert has checked in and out of their job. The feature uses a date, time and location stamp so clients never have to worry about tracking the cleaning experts.


Photos: James Bombales

iRestify is available in the GTA and Morfidis and Gummesson have big plans to expand the service nationwide.

“We initially started out in Toronto in 2016 and quickly expanded across southern Ontario,” says Gummesson. “We plan to expand across Canada over the next year and aim to become a household name.”

To learn more about iRestify or to book your next cleaning visit or email

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