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Members of the creative and arts community are celebrating a major announcement that will see $21.4 million in funding go towards creative entrepreneurship at the Artscape Daniels Launchpad in Daniels’ Waterfront City of the Arts. The announcement for the art and design hub was made last Friday inside the Daniels presentation centre at 162 Queens Quay East and attended by artists, community members, philanthropists and politicians.

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Photos: James Bombales

The funds — which come from a mix of public and private sector contributions — will help artists and designers build thriving careers in the industry. Artists will have access to a multi-disciplinary environment full of tools, equipment and technology, entrepreneurship programs and a marketplace of services, resources and opportunities.

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In addition, the financial support will allow Artscape to hire the Artscape Daniels Launchpad team, deliver entrepreneurship training to thousands of artists and designers, and strengthen connections between creatives and businesses across Southern Ontario.

“It is becoming harder and harder to sustain a career as an artist or designer,” says Tim Jones, CEO of Artscape. “After many years of research and collaboration, we are very excited to be introducing Artscape Daniels Launchpad and announcing the partners who will help thousands of creators more fully realize their potential.”

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The hub is named in recognition of The Daniels Corporation and the John and Myrna Daniels Foundation, whose gift of $5.75 million included $625,000 from development partner WJ Properties.

“We are thrilled to once again partner with Artscape and combine our name with theirs in the creation of Artscape Daniels Launchpad in the heart of our ‘City of the Arts’ community,” says Don Pugh, Vice President of The Daniels Corporation. “Supporting this creative entrepreneurship hub is an opportunity to reinforce Daniels’ commitment to the arts and to ensure that artists themselves play an important role in city building.”

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Other major capital contributions have been made by the Government of Canada through Canadian Heritage, the Ontario Ministry of Research, Innovation and Science and a group of philanthropists who have made gifts ranging from $100,000 to $1,000,000.

“The Government of Canada is committed to supporting Canada’s cultural infrastructure,” says Adam Vaughan, Member of Parliament for Spadina-Fort York. “With today’s investment, we are making the most of Toronto’s unique assets to strengthen southern Ontario’s creative cluster.”

A total of $4,450,000 has also been raised through the sale of community bonds — an innovative asset-backed investment program that provide an opportunity for investors to use their capital to generate social as well as financial returns.

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When completed in summer 2018, Artscape Daniels Launchpad will become part of the Daniels Waterfront — City of the Arts, mixed-use community. The 35,000 square foot facility will be situated on the fourth floor of the commercial portion of the community which also includes a George Brown College Innovation Exchange Centre, OCAD University campus, the Remix Project and Manifesto.

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The master-planned community also incorporates two Giannone Petricone Associates Inc.– designed residential towers on the north end along Lake Shore Boulevard East.

To learn more about Artscape visit torontoartscape.org.

For more information on Daniels Waterfront email info@danielswaterfront.com or visit danielswaterfront.com.

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