Photo: Gage Skidmore/Flickr
In the months leading up to US President Donald Trump’s swearing in today at the Capitol Building, more distraught Americans have been scoping out Canadian properties, suggests Royal LePage.
“Always a desirable destination for migrants, Canada’s attractiveness as a country for international relocation has surged this decade,” says Phil Soper, the real estate franchisor’s president and CEO, in a statement.
Though one major economist who BuzzBuzzNews spoke to after the 2016 election dispelled the idea that Americans would flock northward as a result of Trump’s election, web traffic to Royal LePage’s website tells a different story.
Royal LePage has seen US-originated visits to royallepage.ca, its website, rise drastically since Trump’s November presidential election victory over Democratic Party hopeful Hillary Clinton, suggesting that it’s not only these nine celebrities who have plans to call the Great White North home.
Traffic traced to the US skyrocketed 329 per cent on the very day following Trump’s shocking victory, according to Royal LePage. And the week after the election, it appears Americans were still reeling: US traffic shot up 210.1 per cent, compared to that period the previous year.
Taking a longer view, Royal LePage says the number of US-based sessions in November surged 73.7 per cent on a year-over-year basis, while in the entire fourth quarter it climbed 40.9 per cent.
“The United States was already a top source for immigration into Canada, and now in the period following the recent US election, we are witnessing a material bump in American interest in Canadian real estate,” he adds.
Attention was mostly focused on a handful of provincial markets throughout the fourth quarter of 2016, and 75.2 per cent of the US users browsing Canadian pages were checking out residential real estate.
Far and away Americans showed the most interest in Ontario markets, with 41.4 per cent of all web traffic from the US going to pages related to this region. Meantime, BC-related pages had a 17.4 per cent share of the overall traffic, and Quebec a 13.9 per cent share.
“Given America’s vast population, even a fractional increase in the number of households following through on this initial interest and successfully completing the demanding process of emigrating to Canada could drive a material increase in the number of home-buyers from south of the border,” Soper points out.