With 9 out of every 10 home searches starting online, a developer’s website plays an important role in the homebuying process. As one of Canada’s largest homebuilders with over 10,000 new homes and condos in its portfolio, Empire Communities understands the importance of its online presence.
The Vaughan-based developer, that has active developments across Southwestern Ontario and the GTA including Eau Du Soleil and Rain & Senses Condos, has recently launched a brand new corporate website. In addition to bringing all of its communities together in one easy-to-navigate page, it has also introduced a series of new tools and functionalities to assist homebuyers with their purchase.
“We felt it was important to provide an online experience that was robust, easy to navigate and content rich,” said Sue MacKay, Vice President of Marketing at Empire Communities. “Traditionally our website focused solely on sales and product we had to sell, however with our new site, we provide much needed home buying resources aimed to help our 1000+ new homeowners a year.”
For example, new home buyers often find themselves asking what the pros and cons are of buying a new construction home versus a resale home. The difference between the two goes beyond the date of construction and to help buyers make their decision, Empire has provided a detailed comparison with insights on what to expect and what to look out for. It also includes a glossary to help navigate through the real estate terms.
After they’ve decided what type of home best suits their lifestyle, homebuyers can then use the mortgage and budget calculators, as well as finance and closing guides to get an idea of what their home will cost and how it fits into their household budget.
“We understand that beyond the purchase, homebuyers have many questions and are faced with a sea of real estate jargon,” said MacKay. “We can easily help to de-mystify this world and have put together a step-by-step resource section with handy checklists, articles and infographics.”
Empire has also redesigned its monthly e-newsletter to make it more visually appealing with preview stories that link directly to its blog. Plus, you can follow the developer on Facebook, Twitter and Instagram.
“Our team of writers are constantly on the lookout for helpful tips, new style trends and basically anything home and real estate related,” explained MacKay. “The style mags and new home reports are constantly inspiring us to provide our readers with new content. Our goal is to not only be one of Ontario’s largest homebuilders but to also be one of Ontario’s best resources for the industry.”
To learn more about Empire Communities and to see the all new website, visit empirecommunities.com.