Scoop_Event1 Photos: James Bombales

Like many areas in the city before it, West St. Clair West is on the verge of a transformation. A neighbourhood that saw local shops and establishments close as a result of the recession now has an atmosphere of change permeating through. As a forward-looking developer, Graywood recognized the potential of the area and knew that there was something special about it. Its latest project, SCOOP Condos, is the first new construction residential development in the neighbourhood and is located in the heart of the community along St. Clair Avenue West between Caledonia and Old Weston Road.

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The developer recently held a special community event to celebrate the first phase of the project and to welcome neighbours to its brand new presentation centre at 1791 St. Clair Avenue West. The event was also an opportunity to thank all the local residents and BIA who have supported the project from the start.

“A big part of this event is to show our appreciation to them,” said Adidharma Purnomo, Director of Development/Project Management at Graywood. “It’s critical to every project to have that kind of bond at the very beginning. Its part of who we are, and at the end of the day we want to make sure that we are not just invested in the project but also the community.”

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It was through that collaborative and thoughtful approach that the developer met residents like Rose Signorile, owner of Quality Paint & Wallpaper Supplies. Signorile has lived in West St. Clair West for 44 years and has seen it through its ups and downs. She believes Scoop will rejuvenate the neighbourhood once more as it brings more people into the community including young couples and families.

“I think it will be a good thing for us because it brings more people in the neighbourhood creating a new sense of energy,” said Signorile. “We’re hoping that they’ll build more after this one because we have a lot of empty and underused land.”

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Gallery owner Peter Alexander Por, saw the potential of the up-and-coming neighbourhood when he moved in 10 years ago to a space he now uses as his studio, gallery, and home.

“I looked for almost two years for a building to buy before I found this property,” explained Por. “What drew me to the area is its potential. It’s a predictable cycle in every big city in the world. You have an undervalued area. Artists move in because they need an inexpensive space. Galleries start opening and the area incrementally moves up because of of the influx of young people and presence of a lot of creativity.”

The introduction of SCOOP is part of that cycle that will bring much needed density, and Por is looking forward to seeing the changes the project and the new people will bring.

“What happens is incrementally the quality of the buildings improve,” said Por. “Middle class people move in, young people move in, so the area gets a kick in the pants and it evolves into a destination place.”

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When completed in summer 2019, the six-storey mid-rise will feature a contemporary exterior design that relates to the existing houses, while providing a nod to the predominantly European population that were the first to settle in the area.

“The types of developments they have in Europe are more midrise and human scale,” said Graywood’s Purnomo. “The design reflects the transitional nature of the neighbourhood. Not every site is appropriate for a highrise, and being the first new project here, we don’t want to come in as a shock or to disrupt the existing streetscape.”

Designed by renowned architecture firm, SMV Architects, the building’s height also slopes to three storeys along Osler Street to respect the character of the tree-lined corridor.

“The front has strong horizontal form that defines both parts of the building, residential and retail,” said Dan Cowling, Lead Architect and Partner at SMV Architects. “To the south, the building integrates itself into a more residential feel as it scales down from six to three storeys. I really wanted to respect the family residences that exist there.”

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Inside, the development will house 72 suites conceptualized by TACT Design, ranging from 550 to 1,200 square feet. The homes feature open concept floorplans with spacious living areas, gourmet kitchens, and a balcony or terrace for outdoor enjoyment. Standard finishes include laminate wood floors, custom styled kitchen cabinetry, quartz countertops, and a stainless steel appliance package with refrigerator, electric oven, built-in dishwasher and over-the-range microwave.

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As for amenities, residents will have access to a library, dining room, a workshop/hobby space and a landscaped courtyard and communal garden.

Prices at SCOOP start from the high $200,000s. To learn more about the development, visit the sales centre, open Monday to Wednesday from 12pm to 6pm and weekends from 12pm to 5pm.

For more information, call 416 656 1717 or email info@ScoopCondos.com.

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