Located in the picturesque town of Caledonia, just minutes from the banks of the Grand River, Avalon is Empire Communities’ latest master-planned community. The 530-acre development is scheduled to launch in April, but prospective homebuyers can get a sneak peek at what life would be like in Avalon by using Empire’s new personalized movie application.

The innovative app allows users to take a personalized digital journey through their new home and community. All you have to do is go to empireavalon.me, sign into Facebook, answer a few questions about your lifestyle, personal tastes and hobbies, and voilà — a personalized movie is created starring you!

It’s a perfect example of how advances in technology in the social sphere can be used to create something that’s not only informative, but also extremely engaging. It gives traditional print and digital campaigns a run for their money, keeping users fixated on the screen as they watch their Avalon life unfold.


When complete, Avalon will consist of a total of 3,000 new homes surrounded by neighbourhood playgrounds, winding trails, charming gardens and nearby schools. The attractive streetscapes will be characterized by graceful architecture, pedestrian friendly sidewalks and a grand entrance driveway while neighbourhood amenities like the central park will provide endless opportunities for sports, lounging and leisure.

Situated at McClung Road and Halmand Road 66 in the heart of Caledonia, the project also offers convenient access to major highways and transportation corridors, along with all the shops, restaurants and services in downtown Caledonia, just a six minute drive away. Even more amenities are just a 15 minute drive away along Highway 6 in the City of Hamilton, including the Hamilton Convention Centre, Hamilton Place and the Hamilton GO Station.

The homes at Avalon start from the $280,000s with 200 homes to be released this spring. Be sure to register today and visit empireavalon.me to get a glimpse of your life at Avalon.

For more information, visit limited.empirecommunities.com/avalon.

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