East United

It’s time to bring your Instagram A-game and put that filter-selecting prowess to good use (not that your most recent #selfie wasn’t a worthwhile effort).

The team behind East United Condos, a new 21-story condo development in the east end, is offering Torontonians the chance to attend a private show on September 24th featuring Canadian buzzband Young Empires.

All it takes is a little social media savvy and a stroll through the west end.

To enter the contest, East United is first asking those interested to drop by their sales office at 95 Berkeley Street between noon and 7pm from September 12th to 14th to pick up a flag.


From there, just head across Yonge Street, place your flag in front of a west-end landmark and post a picture of the scene to Instagram. Make sure to use the hashtag #EASTUvsWEST, and don’t forget to tag @eastunitedcondos.

Whichever user has amassed the most likes as of 11:59pm on September 17th will be declared the winner. So whether you’re in the heart of eclectic Kensington Market or on a secluded stretch of the West Toronto Railpath, pull out all the stops.

A little tilt-shift couldn’t hurt.

Although this contest highlights landmarks to the west, East United Condos, a development from SigNature Communities, Berkshire Axis Development and Andiel Homes, is all about the other side of town.

The high-rise community, which is being built atop a historic east-end brick building, is within walking distance of some of the area’s most famous landmarks, including the St. Lawrence Market and the Distillery District.

For the complete contest rules, check out this page on East United’s website.

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