Founded in 2011 by brothers Jordan and Taylor Morassutti, along with long-time friend Robert Fidani, North Drive has become an award-winning developer specializing in contextually responsive, transit-oriented urban developments.
Although 2011 doesn’t seem like such a long time ago, the trio have significant experience in the field having grown up in the real estate industry with ingrained backgrounds in finance and development. In fact, the Fidani and Morassutti families have built, owned and managed over 75 million square feet of office, industrial, retail and multi-residential properties since their humble beginnings as bricklayers.
After launching The High Park Condos in 2013, followed by 4 The Kingsway earlier this year, North Drive is now getting set to open Picnic Condos — their third development in the Bloor West neighbourhood in only two years.
“We know Bloor West, having spent our whole lives here, and we believe that if we build thoughtful, impeccably-crafted buildings that cater to end-users, the market will respond,” said Jordan Morassutti.
“We’ve been very careful to select the right sites and work with the best architects and designers, as well as local residents, to ensure our buildings become integral to the urban story,” added Robert Fidani.
When developing Picnic, North Drive had a clear understanding of their target customers and tailored the development specifically for them.
“It’s a demographic that is interested in single-level living; wants to be near the subway, who is used to luxurious finishes; who wants to be in the city’s classic neighborhoods, and who is attracted to a more convenient lifestyle,” explained Morassutti.
To help accomplish their vision, North Drive partnered with renowned design firm, Quadrangle Architects to design an eight-storey mid-rise at 2114 Bloor Street West in the desirable High Park community. The 68-unit development features classic and contemporary architecture
utilizing brick cladding, expansive glass and large outdoor spaces to naturally fit in and elevate its surroundings.
Suites range from 668 square feet to 1,250 square feet and come equipped with custom finishes including walk-in closets modeled after high-end retail showrooms, luxurious five-piece ensuites and spacious balconies. Gourmet kitchens are tastefully finished in bold, clean aesthetics accented by custom millwork, integrated fridges and a mix of closed and open upper cabinetry
Residents will also benefit from thoughtful amenities including a modern fitness centre, chic lounge and party room with kitchen and a rooftop terrace offering breathtaking views of the park.
“Picnic is a statement,” said George Foussias, Senior Associate at Quadrangle. “Your closet is a showroom, your finishes are impeccable, your lobby is speckled in brass, and High Park is your amenity space. There are no compromises necessary.”
Sales at Picnic range from the $400,000s to $1,000,000 and is scheduled to start in October. Be sure to register online for more information and VIP access to events, specials and promotions.
To learn more about Picnic, visit www.picnichighpark.com.