Photo: Geoff Fitzgerald

East United Condos is proving that Toronto’s east end can more than hold its own against the west when it comes to being a vibrant cultural hotbed.

“For so long the west has been the default district for the arts, culture and shopping in Toronto, but that’s starting to change,” says Leslie Marlowe president of Berkshire Axis Development, one of the developer’s behind East United.

He wasn’t grandstanding. He was on hand for a concert in East United’s very own parking lot, proving you don’t have to be at the Horseshoe Tavern on Queen Street West to catch a buzz band live.

Electro-rockers Young Empires took the stage at the secret show, which was the culmination of an East United contest that asked Torontonians to conquer the west by snapping pictures of East United flags in front of west-end landmarks. Having received the most likes — and even beating out BuzzBuzzHome News’ submission — east ender Brittany Eldridge got to invite 30 friends to show outside East United’s 95 Berkeley Street sales centre.

The concert was just one of the ways in which East United has been working on upping the cultural ante in the ‘hood leading up to its public launch tomorrow at 10am at its sales centre.

Visitors will notice a unique public-art instalment upon arriving at the sales centre tomorrow. A post-it-note-coated piece from the Design Agency is part of King East Design District’s annual Life. Style. Fair., which runs the day of the launch.

Even without the concerts and public art, East United is raising the cultural profile of the area east of Yonge Street. The 289-unit condo development from SigNature Communities, Berkshire Axis Development and Andiel Homes has incorporated a red-brick heritage building into its design. And with amenities that provide a venue for creativity like a jam room and workshop, East United ensures the east end will continue to be a cultural destination in years to come.

For more information call 416 642 7870 and register online.

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