‘Boom! Shape the room,’ declares a brightly hued banner on Target’s Made For U College Styler page. While this reference to DJ Jazzy Jeff and The Fresh Prince is likely to go right over the heads of Gen Z, the company’s new design tool appeals directly to the tech-savvy, social media-minded cohort. The program accesses college-bound students’ Facebook and Instagram posts to gather information that will reveal their dorm decorating personality.
A short quiz refines the search results, asking about topics such as the state of your desk, breakfast habits and personal interests (Road trips! Photography! Clubbing!). The College Styler then creates a room design using Target’s catalog of over 400 decor items. You can ‘heart’ products and add them to your ‘faves,’ because brands love embracing slang words. From there, you can share your results with your future roommate(s) to determine if you are “style besties” or “design frenemies.”
The tool showcases Target’s new line of back-to-college essentials, developed through Umbra’s design student collaboration, which utilized crowdsourced up-voting to select the best prototypes. The dorm decor business is now worth an estimated $50 billion a year, with students spending an average of $907 on “necessities.” Photo: madeforu.target.com