We are crazy in love with these renderings of the new Premiere Tower in Melbourne, Australia. Elenberg Fraser, the architectural firm that designed the 226 metre (741 foot) skyscraper, was inspired by Beyoncé’s 2013 music video for “Ghost.” Twisting and turning against a swath of white fabric, Beyoncé strikes a variety of bold poses in the Pierre Debusschere-directed video.
The architects utilized parametric modeling software to embody the 20-time Grammy award winner. This technology allows the architect to link the dimensions and parameters of the building to geometry. When one part of the building is digitally manipulated, the rest of the design adjusts automatically using algorithms — a crucial tool for emulating one of the most famous curvaceous figures in the ‘biz.
The 68-story skyscraper will be mixed-use, including 660 apartments, 160 hotel rooms and retail space. Located at 134 Spencer Street in Melbourne’s financial district, Premier Tower will take over the site of the former Savoy Tavern — a building that, until recently, had sat vacant and in disrepair. The project is being financed by Singaporean property tycoon Koh Wee Meng, the founder, chairman and CEO of Fragrance Group.
The site received planning approval in May but no date has been set for its completion. The architects at Elenberg Fraser have blended art, science and technology to create a skyscraper design that is truly un-Bey-lievable.