Photo: Fredrik Eklund

Most of us know Fredrik Eklund as a charismatic cast member of Million Dollar Listing. But real estate professionals also know him as a force to be reckoned with, cultivating huge deals and press for his developments. 

Well, Eklund has just released a book sharing his “secrets for superstar success and getting what you want out of life — no matter who you are or what you do.” The Sell: The Secrets of Selling Anything to Anyone is filled with anecdotes and advice for real estate professionals, but fans of the show and anyone involved in business might also find it fascinating.

Eklund and publisher Avery garnered impressive pull-quotes from some recognizable names:

“Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.” —Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card

“Fredrik could sell ice to an Eskimo. I can’t do a high kick, but I’m excited to learn his other tricks!” —Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer

“The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik, and after reading this book, that will be you, too.” —Barbara Corcoran, founder of The Corcoran Group, ABC’s Shark Tank investor, and author of Shark Tales

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