Returning to their roots in the neighbourhood where they built their first condominium in 2004, Streetcar Developments launched sales of the 45-unit Southwood Condos this weekend in the popular Upper Beach area of Toronto.
Located at 663 Kingston Road, the TACT Architecture-designed six-storey, mid-rise is close to shops, cafes, bakeries, public transportation, and all the other amenities that the desirable neighbourhood offers.
The much anticipated condominium received over 700 pre-registrants in less than six weeks. The targeted sales approach involved personal phone calls from the sales team to registrants in order to get to know them and build relationships prior to the grand opening.
Leveraging on an untapped market opportunity, a customized campaign focused on young families currently living downtown and empty nesters looking to downsize.
The suites at The Southwood offer growing families spacious layouts with lots of storage for clothes, toys, and baby strollers — something many downtown units don’t offer. If that’s not enough to attract young families, the neighbourhood also offers numerous parks, playgrounds and a very desirable school district.
The Southwood also caters to those in the neighbourhood who are looking to downsize from their single family homes. Half of the suites are larger two to three bedroom units ranging from 1,218 square feet to 1,680 square feet providing home buyers enough space for existing furniture including king size beds, full size dining tables, hutches, and chairs. Some layouts even include powder rooms, walk-in closets in foyers, and laundry rooms with space for folding clothes.
“Streetcar is giving empty nesters an opportunity to stay in the neighbourhood that they love by offering a kind of product that resonates with them,” said Jeanhy Shim, President of Housing Lab Toronto. An independent housing research and consulting firm, Housing Lab Toronto was brought in by Streetcar to conduct market research and direct the positioning, marketing and sales strategy for the project.
Smaller units ranging from 554 square feet to 770 square feet are also available for young professionals who want to live in this sought-after neighbourhood in the Upper Beach.
Prospective home buyers will be impressed with the standard features and finishes including nine foot ceilings, engineered hardwood or laminate floors, quartz countertops, gas stoves, gas barbecue hook ups on all balconies and terraces, and a built-in heat recovery ventilator (HRV) — not often seen in condominiums. Every suite also comes with plenty of outdoor space, especially the larger two to three bedroom units which have a minimum 200 square feet terrace.
Sales at Southwood Condos start in the $300,000s with occupancy slated for Spring 2017.
The presentation centre — located at 663 Kingston Road in Toronto — is now open Monday to Thursday from 1pm – 7pm and Saturday and Sunday from 11am – 4pm.
For more information on The Southwood Condos, please call 416 750 7506 or register online: www.thesouthwood.com.