The teaser site has just gone live for 50 Clinton Street in the Lower East Side, as per Eklund.

The new seven-story building will have 37 residences, with pricing starting at $975,000 for one-bedrooms, $1.75 million for two-bedrooms and $3 million for penthouses. As previously reported, the units will be on the smaller side, in accordance with the relatively modest prices.

Fredrik Eklund, who is handling sales, posted a preview of the Paris Forino-designed interiors on Instagram. Eklund and Forino are also collaborating on 204 Forsyth in the Lower East Side and Williamsberry in Williamsburg.

Issac & Stern is the architect of record, according to permits filed in April (and still disapproved). The condo offering plan was submitted in December 2014 with an initial offering price of $76.35 million, pending approval.

Amenities will include a 24-hour doorman, gym, garden and rooftop terrace.

Demolition commenced earlier this week at the existing one-story row of retail at 50-62 Clinton Street, Bowery Boogie reported. A brand-new sidewalk bridge spans eight vacant storefronts; the site was formerly home to Wylie Dufresne’s iconic WD-50.

DHA Capital purchased the property from Icon Realty Management for $28 million. Construction is anticipated to finish in the third quarter of 2016.

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