Photo: Tori Rector/Flickr
Chantilly-based Long & Foster Real Estate has partnered with Williams & Williams Worldwide Real Estate Auction to allow clients to sell their homes via live and online auctions.
Clients who list their properties with Long & Foster will have the option of auctioning their homes, with additional marketing and advertising support from Williams & Williams representatives. Sellers will be able to set a minimum price. Pandra Richie, Long & Foster’s president of corporate real estate services, told the Washington Business Journal that auctions are a good option for sellers who want a “time-definite sale,” from family members who want to speed up the settling of an estate to corporations planning to relocate or divest. Sellers’ costs are the same whether they opt for an auction or traditional property sale.
Williams & Williams executive vice president of sales Fontana Fitzwilson told Tulsa World that the first auctions are anticipated to begin in the second quarter, after Long & Foster agents receive training.
This marks the first residential real estate partnership for Tulsa, Oklahoma-based Williams & Williams, which has previously joined up with commercial firm Jones Lang LaSalle and recreational land brokerage Whitetail Properties Real Estate. The company has sold more than $7.5 billion worth of real estate over the last five years.
Long & Foster has more than 200 sales offices and more than 11,000 agents in Virginia, Maryland, Washington DC, Pennsylvania, New Jersey, West Virginia, Delaware and North Carolina. The residential real estate firm had more than $51 billion in sales volume in 2013.