Connect and Capture Contest Photo: ConnectAndCapture/Instagram

Anyone who has used Instagram knows that it’s incredibly addictive. Whether you’re just browsing or obsessively documenting your meals, it’s undoubtedly one of the most-opened apps on your phone.

Considering Instagram’s huge reach and influence, it’s no surprise Lifetime Developments chose it as the medium for its latest Entertainment District-focused contest.

The developer’s The Bond Condominiums is currently under construction in Toronto’s Entertainment District and to help spread the word, Lifetime is offering an array of prizes for Instagrammers who submit photos that capture their bond with the city’s storied neighbourhood.

For every entry, Lifetime will donate $1 to the Lifeline Foundation, a charity group run by the developer that provides aid and support to Toronto’s homeless and at-risk communities.

Here’s a quick rundown on how you enter:

  • Follow @connectandcapture, the official contest account, on Instagram.
  • Capture your bond with the Entertainment District, take a photo and post it  to your Instagram account with the #BondTo hashtag.
  • Submissions will be selected as winners, prizes gift certificates to local restaurants and even an iPhone 6!

Sounds easy, right? Plus your submission will make a difference with Lifetime’s contribution to the Lifeline Foundation.

The Bond is currently on its way up at 290 Adelaide Street, near John Street. Check out our photos from our latest construction tour and read more about the new development here.

For more info on The Bond call 416 546 7525.

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