210 West 77

Rendering via Corcoran

The unstoppable Naftali Group has let slip the first glimpse of its Upper West Side condo project at 210 West 77th Street.

Dubbed “Two Ten West 77,” the 18-story building will be designed by Thomas Juul-Hansen, according to a new teaser site with an optical illusion of a logo (it throbs!). Located between Amsterdam Avenue and Broadway, the development will sport natural materials, a “custom hand-formed brick facade,” Juliet balconies with floor-to-ceiling mahogany windows and stepped terraces cascading down the top floors. The 25 residences will be half-floor and full-floor units.

Amenities include a doorman, common roof deck, gym, meeting room, package room and private storage.

Naftali purchased the property, a Hertz garage at 206-210 West 77th, for $55.5 million. Permits filed in January and approved last month call for 2,317 square feet of retail on the ground floor. Goldstein, Hill & West is the architect of record.

The condo offering plan, with an initial price of $190.825 million, was approved August 21st.

Naftali’s recent projects include The Seymour in Chelsea and 234 East 23rd Street in Gramercy.

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