BIG Piguet

Renderings: BIG

We’re all helical over Bjarke Ingels‘ spiral-bound museum design for a Swiss luxury watchmaker.

Audemars Piguet tapped Bjarke Ingels Group to expand its historic headquarters in Switzerland’s Vallée de Joux. BIG has envisioned a 25,800-square-foot pavilion that curls up from the landscape.

Named “Maison des Fondateurs,” the building’s shape will evoke the undulating fields of the valley, where the company has been based since its founding in 1875. The roof and ceiling will consist of a single sheet of brass-coated steel, while the concrete, stone and timber structure will have a series of openings to let daylight in. The double spiral design guides visitors through a linear sequence of lounges, galleries and three workshops interconnected to form one continuous workspace. The end of the exhibition route leads to the existing museum, with access to the heritage building’s vaulted spaces in the lower level and to the attic.

“I have always admired Swiss architecture for its flawless craftsmanship,” Ingels said in a statement. “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance… For the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole.”

Renderings by BIG below, along with trenchant commentary on time from various authors.

BIG Piguet 2

“You don’t look back along time but down through it, like water. Sometimes this comes to the surface, sometimes that, sometimes nothing. Nothing goes away.” — Margaret Atwood

BIG Piguet 3

“I leave, and the leaving is so exhilarating I know I can never go back. But then what? Do I just keep leaving places, and leaving them, and leaving them, tramping a perpetual journey?” ― John Green

BIG Piguet 6

“All time is all time. It does not change. It does not lend itself to warnings or explanations. It simply is. Take it moment by moment, and you will find that we are all, as I’ve said before, bugs in amber.” ― Kurt Vonnegut

BIG Piguet 4

“Imagining the future is a kind of nostalgia… You spend your whole life stuck in the labyrinth, thinking about how you’ll escape it one day, and how awesome it will be, and imagining that future keeps you going, but you never do it. You just use the future to escape the present.” — John Green

BIG Piguet 7

“When the shadow of the sash appeared in the curtains it was between seven and eight o’clock and then I was in time again, hearing the watch. It was Grandfather’s and when Father gave it to me he said I give you the mausoleum of all hope and desire; it’s rather excruciatingly apt that you will use it to gain the reducto absurdum of all human experience which can fit your individual needs no better than it fitted his or his father’s. I give it to you not that you may remember time, but that you might forget it now and then for a moment and not spend all your breath trying to conquer it.” — William Faulkner

BIG Piguet 5

“What a slut time is. She screws everybody.” — John Green

Developments featured in this article

More Like This

Facebook Chatter