737 Park Avenue master bedroom 2013

Photo: 737parkavenuenyc.com

The Corcoran Group is taking the selling reins at 737 Park Avenue, Harry Macklowe’s Upper East Side conversion.

The brokerage announced that Corcoran agents Deborah Kern and Hilary Landis will lead the sales team for the 20-story prewar building.

The prestige project has racked up more than $250 million in sales, including one $25 million apartment, The Real Deal reported.

“We are thrilled to have been selected by Macklowe Properties to market the grand residences at 737 Park Avenue,” Pamela Liebman, Corcoran’s president and CEO, said in a statement. “Corcoran has a wonderful history with Macklowe Properties having represented, along with the Corcoran Sunshine Marketing Group, the successful sales and marketing of the luxury condominium residences at 310 East 53rd Street.”

In 2011, Macklowe Properties partnered with Los Angeles-based CIM Group to purchase the 1940 building for $360 million.

The luxury condominiums have open layouts, large living rooms, solid oak floors, new casement windows and marble Varenna kitchens with Miele stainless steel appliances. The master bathrooms are fitted with marble walls, countertops and heated floors.

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