CetraRuddy Midtown Tower

Rendering: Cetra/Ruddy

We spy new renderings of a 59-story mixed-use tower by Cetra/Ruddy in the Theater District.

According to Cetra/Ruddy’s site, the development will measure about 468,300 square feet, with approximately 426 luxury studio, one-bedroom and two-bedroom apartments. One lucky penthouse will boast four bedrooms and “uniquely expansive views over Central Park.”

The three-story base will contain luxury retail, and the two stories above that will have 30,000 square feet of indoor and outdoor amenities for residents.

There will also be underground valet parking and a rooftop veranda with outdoor pool and lounge overlooking Central Park to the north and Midtown to the south. The building has a subtle ripply lattice effect going on; see more renderings in detail here.

So where is this mystery building? We have a wild hunch that it could be the former Roseland Ballroom site at 239 West 52nd Street. Last November, the New York Post reported that Larry Ginsberg’s Algin Management tapped CetraRuddy to design a “new 50-plus-story building of roughly 450,000 square feet, with retail at its base.”

The low-slung music venue closed with a performance by Lady Gaga in March. In 1999, the building’s owners planned to shutter the place and develop a 42-story building designed by Shuman Lichtenstein & Claman, but that proposal fell through.

No plan exam application has been filed yet at 239 West 52nd. If you know more than we do, kindly send a tip to

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