October has been very kind to Toronto thus far. Earlier in the month, the city was ranked as having one of the best big city brands in the world, landing at number eight in the Anholt-GfK City Index of 2013.
On Thursday, another accolade came Toronto’s way as the Reputation Institute unveiled its list of the world’s 100 most reputable cities. While Sydney snagged the top spot on the list, Toronto came in at a very respectable number two.
Touting itself as the world’s leading reputation-based advisory firm, the Reputation Institute surveyed 22,000 people from the G8 countries to compile the 2013 City RepTrak Study.
The study ranks the world’s 100 most reputable cities based on levels of trust, esteem, admiration and respect. It also takes into account perceptions on 13 attributes that are grouped into three dimensions — advanced economy, appealing environment and effective government.
Sydney scored an impressive 77.4 out of 100 while Toronto’s 76.9 points was enough to beat out the competition for second place. What’s interesting is Toronto didn’t even manage to crack the top 20 in 2012’s list. Toronto’s perennial list-topping compatriot Vancouver landed at the top of the list while Vienna and Sydney rounded out the top three.
This year Vancouver slid to number 14, while Toronto, clearly trying a lot harder after languishing in the forgettable middle of the 2012 list, rocketed to the second spot.
Check out the top five below…
1. Sydney, 77.4 points
2. Toronto, 76.9 points
3. Stockholm, 76.9 points
4. Vienna, 76.9 points
Photo: Serge Bystro/Flickr
5. Venice, 75.8 points
Photo: Toscano 2011/Flickr
Primary Toronto photo: John Vetterli/Flickr